General Manager
Founded a local retail shop and grew it into a nationwide online store with 2600+ registered members with a steady annual growth of 30%, with an average of 14000 units sold per year. - Implemented seasonal and annual cost effective product merchandising plans, and calculated expenditure distribution pairing with seasonal promotion opportunities. - Developed a product selection database matching seasonal products with customer’s expectations as well as inspire ways to mix-and-match with current and overstock styles.- Executed mood-setting visuals for online and in-store; introduced seasonal color schemes and desirable silhouettes relating to new product lines.- Established effective communication channels with customers online, optimizing fitting, production selection, favorable colors in trend based on consumer’s demographics.- Managed quality control over new arrivals to ensure product quality consistency.