• Head of Communications, responsible for external communications, marketing, branding, media relations and non-political business development• Conceptualize all marketing and communications strategies, branding and messaging for PAC, 501c4, 501c3• Created strategies to recruit and support diverse Millennial, Gen-Z, Gen Alpha progressives to run for local office• Establish, hire and manage Digital, Press, Partnerships, & Creative teams in keeping with goals and growth plans• Manage cross-departmental projects, including 2022 and 2023 Nov Elections with +400 endorsed candidates• Lead National Run for Office Day, campaign with +150 partners including Civic Nation & former President Obama• Led messaging related to the overturn of Roe v. Wade, resulting in +1000 new signups to run for office in 1 week• Led campaign against book bans in libraries and schools and encouraging people to run for school board• Create year-over-year strategic plans, KPIs, and budgets in keeping with organizational goals and mission• Build public education strategies to connect issue areas (abortion, climate, election integrity) to running for office• Support and grow relationships with public figures, including elected officials, candidates, celebrities & influencers• Lead program launches, including talking points, briefs, earned media, paid media, website development, events• Establish protocols and processes, including rapid response process, affinity group targeting, and data processes• Manage branding and messaging requirements for entities according to goals and legal compliance requirements• Serve as executive editor for all public-facing marketing and communications materials and resources• Lead change management initiatives during organizational growth, including the doubling of organization size• Provide media training, talking points, and support for executive leadership, staff, current and former candidates

• Conceptualize and lead Marketing & Communications strategies and initiatives for all Vibrant programs and initiatives, including the National Suicide Prevention Lifeline and national Disaster Distress Helpline• Serve as executive editor for all public and internal communications, marketing materials and resources• Manage stakeholder, policymaker relationships ahead of 988’s launch as new dialing code for Lifeline in 2022• Advise Facebook, Instagram on resources and processes as part of Suicide/Self-Injury Advisory Committee• Serve on ViacomCBS Expert Advisory Council, contributing to Mental Health Guide and Mental Health Action Day • Serve as consultant to Pinterest & TikTok on mental health and suicide prevention self-care tools• Consult on mental health storytelling for creators, including film adaptation of Broadway’s Dear Evan Hansen• Create series of musician stories with songs that helped them cope with Sounds of Saving (+1M views)• Support Oregon’s #BreakingtheSilence collaborative media event resulting in +76 local articles over 1 week• Create educational, advocacy, and public heath messaging materials promoting local crisis centers and their needs• Serve as local and national spokesperson in response to breaking news, national events, and disasters• Create digital “warehouse” of approved media statements, talking points, templates and data reports by topic• Collaborate with SAMHSA, executive staff, board of directors, Lived Experience Committee, major donors• Develop fundraising strategies, organize fundraising events and gala, and create supporting materials• Speak publicly about custom messaging and community solutions for suicide prevention and mental health• Manage research initiatives and support relationships with international suicide prevention researchers • Recommend organizational development, DEIB goals as part of Vibrant Senior Leadership Committee

• Hired as Assistant Director of Communications, promoted to Director within first year of employment• Execute national communications, content strategy, public messaging partnerships, and media relations • Manage growth of Communications team, including hiring, training, process documentation, budgets• Manage messaging for Logic’s song “1-800-273-8255,” and 2017 MTV VMA, 2018 Grammy performances • Advise on Google Pixel’s “Question Your Lens” campaign, resulting in 2M users to Lifeline website in 1 day• Lead redesign of Lifeline website, doubling monthly users immediately after re-launch in 2016• Create strategy and foster partnerships and opportunities for flagship national campaign, #BeThe1To• Create and release first-ever toolkit for community managers supporting suicidal individuals on social media• Advise major platforms including Facebook, YouTube, Twitter, Whisper, Google on messaging and UX• Coordinate messaging and media for breaking news, national events, and natural/human-caused disasters• Create tools and guidelines to support and assist individuals sharing personal stories of lived experience• Provide media training and brand guidelines to all staff, as well as craft and edit staff public statements• Collaborate with SAMHSA, executive staff, board of directors, Consumer Survivor Committee, major donors• Evaluate opportunities for messaging, track metrics, make recommendations for strategic positioning• Advocate for responsible messaging, suicide prevention, and diverse representation in mental health

• Create digital strategy, content on women’s rights, health, economic development, education, climate change• Manage digital operations, user acquisition, promotion, engagement for social media, email, website, events• Write digital content in voices of President Clinton, Chelsea Clinton, Secretary Clinton, executive staff• Conceptualize, write, present leadership on Foundation-wide, long-term digital goals, strategies, and KPIs• Recommend best practices, process improvements, engagement opportunities to leadership• Evaluate and guide the launch of young entrepreneurs fundraising group “Clinton Foundation 20/30”• Monitor benchmarks and metrics, suggest optimizations, monitor performance via reporting and forecasts• Coordinate and manage relationships with vendors, partners, consultants, interns, and programs• Promote talking points and facilitate inquiries in response to breaking news, events, planned press tours

• Establish, hire, supervise, and train Social Media department for the New York City government agency 311• Write and edit content for 311, NYC ASP, NYC.gov social media and the 311 mobile app• Awarded "Best Digital Engagement" in 2012, 2013 by Mayor's Office of Media and Entertainment• Increased Twitter followers by +20,000 in one year through organic content and engagement best practices• Implement emergency social media protocol for Hurricane Sandy and other City-wide occurrences• Represent agency at events, seminars, special projects, and NYC Social Media Advisory Research Taskforce• Create agency-wide digital Standards & Practices with branding, style, public engagement and policies• Facilitate city-wide collaborations and public events, including serving on NY/NJ Super Bowl Committee• Evaluate digital performance metrics, create reports, and develop new action based on needs and goalsDevise content and social media engagement strategies, KPIs, policies agency-wideCreate social media handbooks and internal guidelines, protocols, style guides and team goalsCopy edit, publish and expire information for ~3,500 New York City non-emergency government services for both call center and websiteUtilize and troubleshoot Siebel, Interwoven Teamsite, HootSuiteAnalyze social media metrics, create measurement benchmarks and goalsEngage Call Center, 311 Online and 311 Twitter customers using Customer Service skills

Manage editorial department of copywriters, news desk writers and internsCopy edit ~400 marketing pieces monthly, social media and client profiles for grammar, SEO, tone, word choiceSupervise creation of content for Nearsay.com using content management software and SalesforceConceive editorial department guidelines, team specifications, master content calendar, style guidesWork with clients to develop marketing pieces, train copywriters for client interviews and phone callsDevelop procedures for inter-department tasks and cross-department responsibilitiesCooperate with client services, sales, social reputation management and SEO teams

Manage and interview/hire content department of writers and internsCreate, develop and supervise SEO-friendly content for 4 sites and print using content management softwareWrite luxury marketing copy, proposals, brochures, newsletters, bios, website copy, blogs, press releasesCopy edit content across multiple online, mobile and print platforms for SEO, grammar, and consistencyDevelop new website concepts, marketing materials and computerized sentence generatorsWork cooperatively with cross-departmental teams, maintain and develop master content calendar Design guidelines for department administration, team specifications and new hire trainingArchive all content, manage and evaluate website and newsletter metricsLead company-wide writing seminars, SEO training and social media training