Frances Hudson Email & Phone Number

London, England, Gb

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London

London, England, United Kingdom

London, United Kingdom

Lead a team of passionate individuals responsible for three core business areas:+ Programmatic platforms - responsible for optimising our programmatic demand partners, ad stack & using data and insight to configure our platforms in the most optimal way+ Programmatic technology - responsible for designing and executing innovative solutions using technology in order to further the development and features of our programmatic product+ Programmatic campaign optimisation - responsible for managing the execution and optimisation of our campaigns & deals for clients, supporting the commercial team to deliver our offering in the optimal way & using insights to support client retention and growth.

London, United Kingdom

+ Responsible for determining the over-riding media buying strategy in the UK market and internationally across all desktop and mobile devices.+ Business intelligence reporting and cohorts for the management team displaying key metrics such as delivery, retention, margin and account growth compiled on a daily, weekly and monthly basis with varying levels of detail+ Manage Technical Operations component of Trading team and oversee the implementation and troubleshooting of pixels, creative and 3rd party adservers.+ Successfully launched new programmatic buying channels to further bolster Affectv’s display proposition including FBX, Native, Pre-roll and most recently Out-Stream video.+ Key stakeholder in end to end commercial teams company business operations process and its implementation into Jira+ Underwent and passed company audits for both the DTSG and the EDAA.+ Responsible for onboarding and managing relationships with DSPs + Onboarded, tested and assessed various AdVerification tools; including ComScore, IAS and Adloox+ From scratch I have built partnerships with the key SSPs/publishers and have launched, managed and scaled spend on PMP deals+ Project-manage cross-team initiatives using project management tools such as Aha!+ Define team vision and set and measure quarterly goals at the team and individual levels+ Key stakeholder in the product development of our own proprietary bidder, adserver and DMP+ Driving force behind our overall display viewability benchmarking 15% above the industry average.+ Manage an on-going wiki of Trading processes and training materials for the team

London, United Kingdom

+ Functionally managed operations and oversaw campaign management across all campaigns + QA all campaigns to ensure set up to exceptional standards to merit a high business retention rate.+ Work closely with the other team heads to establish good communication of escalations and best practices. + Worked with Project Managers to spec, test and develop products for the Ops Team.+ Worked with Account Management to establish Trading insights reporting for clients+ Nominated for Best Trading Team at the Digital Drum Trading Awards+ Built out and implemented complete campaign setup and optimisation best practice

London, United Kingdom

+ Managed programmatic campaigns for Affectv’s most strategic and high-spending clients + Optimised campaigns towards defined KPIs (ROI, CPA, CTR, etc) using Affectv’s proprietary DMP and highly customised strategies on RTB DSP’s Mediamath and AppNexus+ Lead strategy meetings with Account Management in order to give campaign insights in order to feed and develop client strategy to maximise investments+ Introduced new team-wide structure around pre-campaign planning and templated setups to improve operational efficiency and performance from the get go+ Aided team members by preparing training guides on campaign analysis and optimisation in order to improve overall rebooking rates+ Became power-tester for new Trading products, and provided input to further develop existing products and to create new ones.

London, United Kingdom

+ Trafficked and traded around 10 advertisers per month, attaining exceptional rebooking rates and consistently hitting business targets.+ Worked with Data Science to develop new products use 1st and 3rd party data sets to aid media buying performance+ Mentored new members of rapidly expanding team and interns+ Championed Brand Safety and managed onboarding ComScore AdEffx

Degree Of Master Of Mathematics And Bachelor Of Science (2:1) Hons, Mathematics, 2:1 (Hons)

Activities and Societies: Photography Society, Art Society, Wine Society. Specialised in Pure Maths. Modules including: Philosophy.

Education record

Activities and Societies: Deputy House Captain, Founder & Chair of Art Society. A-Levels: AABB AS Levels: AAABBB GCSE's.