Frances Rivera Email & Phone Number

Puerto Rico

Arecibo, Puerto Rico

- Marketing and brand strategy development to raise brand reputation and recognition- Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels- Market analysis and evaluation of marketing campaignsEnsuring that marketing initiatives are effective, proactive and engaging- Communicating marketing goals effectively, both within the team and the wider business- Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result- Creating best practices and using insights to develop and implement marketing plans across the business

Puerto Rico

Responsible for setting up, implementing and managing the overall company's digital and traditional marketing strategy. Manage all strategic action plans according to the industry/market trends. Give direction to the Marketing Team across all levels. Manage and oversee different digital marketing channels and actively look for additional digital products/solutions to add to the actual portfolio. Measure ROI and KPIs. Prepare and manage digital marketing budget. Oversee all the company's social media accounts. Measure and manage online content. Track SEO and GoogleAnalytics data and make complex analysis. Build outbound and inbound marketing plans. Anticipate sales performance trends. Organize and lead a digital marketing team. Research competition, investigate benchmarks and provide suggestions for improvement. In charge of Metrical Media, an internal media agency managing more than 25 mid-sized accounts (and an increase from 4 to 25 accounts in less than a year) with an incremental revenue of more than $500k in less than a year.

Caguas

To manage and supervise all marketing and communications strategies/activities/events of Puerto Rico and US operations: AOP plans, route to market strategies, media, PR and Miami branches visual guidelines, events, strategic planning, pricing and costing structures. Created and developed marketing plans in accordance of business needs and goals. Lead new product launches and additions to portfolio, from conception through value development, and sales execution as key interface with customers and field sales force during the product launch phase. 100% accountable for PR operations in order to maintain and grow sales and marketing growth according to sales plan.

San Juan, Puerto Rico, Puerto Rico

To add value in a creative, agile, and efficient way to both multinational companies and SME’s through effective and comprehensive strategies of brand architecture, commercial identity construction through high impact digital marketing and creation of emotional links in the consumer. Provoke, through digital resources, experiences that allowto achieve an engagement towards brands, products, and/or services that are transformed into business growth.

Cataño

To manage and supervise all sales and marketing activities of PGH Division in Puerto Rico: Sales & Marketing strategies: AOP plans, route to market strategies, strategic planning, pricing and costing structures an proposals. In charge of the development and implementation/execution of all media and marketing activities. Manage of distributors and develop plans in accordance of business needs. Lead new product launches and additions to portfolio, from conception through value development, and sales execution as key interface with customers and field sales force during the product launch phase. 100% accountable for PR PHG operations in order to maintain and grow Net Sales and EBITDA of the whole division.

San Juan, Puerto Rico, Puerto Rico

San Juan, Puerto Rico

Responsible and accountable for management and growth of more than 200 SKU’s in 3 main product categories: Exudate Management, Prevention, and Advanced Surgical Devices. Develops and implements marketing plan strategies and objectives through Smith & Nephew internal and external customers/accounts. Develops/implements annual marketing plans and strategies for assigned product line(s). Monitors/establishes pricing to ensure adequate gross profit margins. Manages expenses related to area of responsibility. Manage the identification/initiation/development of product improvements/line extensions and new product designs, and delistings using the product strategy definition processes. Translate brand strategies into brand plans, brand positioning and go- to-market strategies. Generates customer rapport through visits and products in-services and presentations.

Bayamon, Puerto Rico

Responsible for developing strategies and objectives to grow the KitchenAid Major and Small Appliances business at national and local accounts implementing strong tactical plans to achieve these objectives. Develop strategies objectives for each retailer, considering the impact to broader channels, tactical programs laddering up to these that achieve maximum sales volumes/margins, while optimizing spending. Work collaboratively with Marketing and Sales departments and other internal cross-functional teams. Drive multichannel strategy at customers and execute key initiatives to grow businesses. Develop in-depth understanding of customers, customer systems and cross-functional teams within customers to develop strategic customer programs. Linkage and partnership with overall KitchenAid brand business strategy and sales lead to drive KitchenAid business to its EOP objectives.

Contributed to the success of CCPRB (Coca-Cola Puerto Rico Bottlers) by executing a selling strategy in assigned Food Service accounts. Responsible to manage key customer relationships to include negotiating customer agreements that deliver against annual operating plans while successfully delivering against the customer's expectations. Developed strategic account plans in order to create sales proposals yielding profitable account development and growth. Prepared and conducted quarterly internal presentations to ensure senior management alignment on plans and strategies.

Promoted to develop Industrial/Corporate Sales Division and direct client services to complement retail and wholesale operations providing and distributing quality fuels. Structured, from scratch, a comprehensive business plan with volume sales and customer forecasts to support new business initiatives. Guide business strategy, brand positioning, product/service marketing, account acquisitions and client services. Develop sales pitch and proposals, negotiatecontracts based on authority to lock in pricing based on fluctuating commodities index.▪ Achieved 100% or more of sales objectives.▪ Capitalized on operational flexibility, immediate access and same day dispatch to beat out competition and capture new accounts.▪ Defined logistics module diminishing transportation costs.▪ Developed client portfolio from zero to 60 corporate accounts including major retailers Total and Sol Petroleum.▪ Maintain 80% retention levels despite economy downturn and escalating petroleum costs.▪ Positioned company within B2B market and created sound awareness in the petroleum industry based on quality products, attentive service and fair business tactics.Senior Commercial Supervisor, 2008-2009​Held pivotal role managing pricing, costing, sales, marketing and customer service for wholesale portfolio during time of major fuel oil price swings requiring continuous monitoring of petroleum costs, intense management of capital and operating expenses and pricing tactics to produce required profit margins. Administered $300K marketing budget, developed marketing strategies and business plans designed for immediate impact to the bottom line as well as contribution to long-range company goals and growth.

Caguas, Puerto Rico

Recruited as first corporate business analyst for multinational premium brand chocolatier to monitor and analyze product tendencies, create a system to optimize inventory investment across channels using Retail Link, and improve SKU tracking system vs. sales performance. Produced a series of daily, weekly and monthly POS, inventory, store-on-hand/store-in-transit and fill rate reports; historical vs. current sales, fine-line sales, in-stock and top 10 items. Coordinated and/or represented company interests in special events, activities, and industry conventions.▪ Supported and assisted key account managers negotiate complex supplier agreements, contributing analytical based scenarios to impact signing and meet sales commitments.▪ Accompanied field sales representatives, helped evaluate product market and determined the best response to changing retail and consumer demands through the design of new strategies.▪ Restructured reporting analytics segmenting and classifying sales by geographic area, sales zone, top sellers and promotional activities creating an improved system of compensation for commissioned sales force.

Puerto Rico

Developed, rolled out, and administered sales incentive programs for 150+ direct sales force and five regional managers selecting prizes and premiums for contest winners anywhere from small electronics to automobiles and travel packages. Coordinated and participated in Regional sales and marketing projects. Developed regular comprehensive reporting program and presented to top management analyzing sales attainment and impact of incentives with highlights on areas of improvement and opportunity.▪ Exceeded sales quota for the region; increased personnel efficiency and participation. Sales Administrator , 2003-2005Operated as business analyst administering, tracking, and analyzing performance, and producing measurement and statistical data to inform and address market vulnerabilities and sales variables which impacted profit. Coached management teams and sales force to improve results. Delivered formal presentations to senior management and sales team of regional results and accomplishments. L’bel Store Manager (Plaza del Sol/Bayamon), 2001-2003Worked hand-in-hand with architect to design L’bel’s first retail outlet in Puerto Rico and hand-picked to direct launch, development and day-to-day management of site with oversight for business strategy, sales, marketing, visual merchandising, inventory, purchasing, payroll, hiring and training to achieve goals and performance metrics across client service, talent investment and retention, and operating expense producing annual sales between $3M and $6M.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services