Accomplished sales executive in the consumer packaged goods industry with 20+ years of sales, marketing and general management experience. Consistently demonstrates an excellent track record in taking on different functional roles while meeting or exceeding company objectives.• Recruited to set up, develop and manage all sales, retail programs, financials and marketing plans for a newly created Canadian Division for Hardline products through Direct Import and US Domestic Distribution.• Lines of Business included:  BBQ’s, Electric Fireplaces/Stoves, Wood and Pellet Stoves, Construction Heaters, Fireplace Accessories, Water Products and Home Organization.• Moved quickly to set up temporary warehouse and manufacturers rep network to help drive business through Mass Retailers such as Home Depot, Canadian Tire, Lowe’s, Rona, Wal-Mart and Costco.• Succeeded in taking revenue base from $0 to + $10 million within 4 years allowing for company acquisition to add Canadian Domestic warehouse in 2014.• Continued to drive business through new accounts and business lines. For example:  Added Spancan Group to our portfolio, over a 3 year period revenues increased by more than 200%.• Co-ordinated with VP of Sales to develop Budget, Sales Plan/Presentations for quarterly sales meetings to Corporate. Lead weekly round table discussions to review account strategies, channel management and customer direction.• Developed business tracking reports for account managers: Top line executive summary, budget reporting, business line review processes. Most recently working with IT to develop system tracking reports for budget and forecasting, now allowing for system generated reports.• Help direct, plan and prioritize projects for marketing which play key role in companywide program launches.

Partnered with Domestic and International Business Units to Collectively Develop, Execute, and Support Strategic Growth Plans for Designated Accounts.• Account Responsibility:  + $25M through Domestic and Direct Import Programs.  Line of Business: Electric Fireplaces, Wood stoves, BBQ’s, BBQ Accessories, Heating Products, Cut & Sew Division.• Home Depot Canada – Achieved 150% growth. Confirmed 50% of HD CA’s Electric Fireplace program and increased footprint with their BBQ line. Awarded category captain for seasonal roll out.• Canadian Tire – Achieved 100% growth.  Secured placement of “Debbie Travis” fireplace line. This was new branding for a Fireplace Vendor.  Continued to drive business with BBQ Accessories, Woodstoves, Glass Doors and Sleigh Pads.  At that time biggest Cut and Sew customer for CFM.• Sears – Achieved 5% growth as overall sales declined for Sears as a company.• Established key relationships with buying teams, replenishment managers, modular planners and marketing managers for all retail partners. Built strong program offerings designed to increase sales, profit margins and retail marketshare.• Worked directly with overseas Engineering/Procurement Teams and finished goods suppliers in the development of import products, product programs, rollout and replenishment. Review monthly forecasts – update planning teams on promotions, trends.• Set up critical path to execute program rollout. Due to seasonality of some product lines this is crucial to the program’s success.  Co-ordinate with various departments to make sure requirements and timelines are met.• Managed and monitored sales rep agency and service group.

Assisted the Vice-President of Marketing and Director of Canada with daily tasks and activities associated with all aspects of running the Canadian business.  Lines of Business: Soap (Dial, Tone), Detergents (Purex) and Air Care (Renuzit) categories. • 2002 Results included a 26% revenue increase, outperforming the company average by more than 20% and exceeding competitive results in similar categories by at least 18%.• Analyzed market data to evaluate and identify opportunities for new products and distribution while implementing solid strategies. (Analytical programs included: Spectra Data, AC Neilson Data and Stats Canada)• Integrated team ideas into the development and designing process of display pallets, bonus packs and promotions for Grocery and Mass channels.  Managed the development process meeting tight timelines.• Worked with suppliers to build display trays, clip strips, POP and special packs.  Interacted with rework companies to fill for distribution and proper allocation to stores.• Analyzed inventory levels vs forecast to maintain acceptable levels. Strategize to use excess inventory through special packs and promotions.  • Set up and tracked product launches through timelines.