Frances West Friedland Email and Phone Number

Lead all Development strategy including grants, donor fundraising and stewardship process and policies, fundraising events, and corporate partnerships. Responsible for implementing a new digital fundraising platform and identifying new fundraising opportunities to further support Wild Bear Nature Center's growing operations and programs.

Responsible for developing a new partnership and sponsorship program for a fast-growing 501(c)3 nonprofit. Manage the process of identifying new partner prospects and categories, including media – locally and nationally – to build innovative and tailored partnerships by leveraging existing Luvin Arms programs, events, content development and logo inclusion opportunities. Responsible for delivering partner and Luvin Arms objectives, working closely with Luvin Arms staff to deliver collective partnership objectives, while supporting the ongoing implementation of the Luvin Arms strategic plan.

Responsible for entering and approving new gifts in Blackbaud Raiser’s Edge while maintaining detailed, updated and accurate constituent data. Sent segmented acknowledgements and development collateral to targeted donor audiences depending on appeal and campaign. Ran queries and reports in Raiser’s Edge, while managing more personalized stewardship (handwritten cards, phone calls, emails) for major donors, and animal sponsors. Managed the Luvin Arms Animal Sponsorship program and developed quarterly email communication to 200+ sponsors.

Oversaw a team of three account managers to craft a global and unified partnership account management & fulfillment strategy, ensuring managers fulfill all contractual deliverables. Supported managers in maintaining strong external relationships with key partnership contacts, and in establishing internal alignment with key business partners (marketing, communications/PR, operations, procurement, F&B, hospitality, finance, legal). Worked in coordination with Vail Resorts marketing teams to create and implement plans to achieve Strategic Alliance long-term revenue targets inclusive of new and renewed business. Served as key representative and decision maker with internal business partners.

Managed all sponsor and vendor activation at the BOLDERBoulder 10k SportsEXHIBIT and RaceDayEXPO events, as well as the FORTitude 10k Expo. Served as primary point of contact for over 80 exhibitors and 20+ sponsors to fulfill and over-deliver all partnership agreement deliverables, as well as cultivate creative promotions and activation ideas to maximize return on investment for all sponsors and exhibitors. Obtained all necessary permits, insurance and licenses for Expo event venues. Comfortable in a fast-paced environment and responsible for selling all vendor booth spaces while executing all event logistics associated with Expo events. Awarded the Steve Bosley Excellence Award in 2019, which is given to a team member who “personifies the same hard work ethic, innovation and passion for the race that Steve Bosley (founder) contributed to the race over the past 41 years.”

Managed and led brand platform and strategy development for Jackson’s Honest (coconut oil potato and tortilla chips) working closely with a creative agency and the founders of the company; developed all local and national marketing and promotional strategy, including social media, sponsorship and in-store promotions; worked closely with the creative agency to develop all brand materials including packaging architecture, sales collateral, trade show materials and website.

Developed the National Sales Organization (internal) brand house, pillars and mission by working closely with a creative team and agency to clearly define the brand of the sales team at Vail Resorts; developed a more cohesive and efficient sales team marketing strategy process; helped to develop marketing materials for an enterprise-wide homeowner loyalty program across nine resorts.

Managed all advertising programs, including media buys and creative production; worked with brand/division marketing directors to collaborate in the development and implementation of Front Range and national advertising and partnership programs; sought efficiencies for national advertising buying, production and planning; managed the strategic oversight of the American Express partnership; negotiated media contracts on national, regional and Front Range levels; managed snow reporting distribution and communications efforts; managed agency relationships for online (display and SEM) and traditional media buying; evaluated and implemented marketing opportunities as they arise; managed and worked closely with three media managers.

Assigned to the second-largest billing client, Wachovia Corporation, covering all national business divisions; worked closely with Creative Director to provide direction and content development of all collateral materials and interactive initiatives to achieve Wachovia business objectives and maintain brand standards; served as liaison between more than fifty Wachovia Marketing Managers and all Erwin-Penland creative departments to prioritize projects and ensure timely delivery; developed track record for managing all projects to completion and delivering finished projects back to client in a timely manner; maintained regular communication with all clients throughout a variety of concurrent projects, crossing multiple business divisions; worked closely with a team of five.

Managed twelve resort official partnerships, including account management, activation, and renewals; assisted in bringing in incremental event sponsorship; served as key liaison between client base and internal business units at both resorts; worked with business units to develop all key assets, franchises, sponsorships and programs for sponsorship and activation; worked closely with Intrawest legal to draft all sponsorship and partnership contracts as well as monitored and protected all contract provisions to guarantee execution and compliance; secured more than $1 million in sponsorship revenue and more than $2 million in in-kind sponsorship and marketing goods and services; increased sponsorship and partnership revenue by 14% from 2006 to 2007.

Worked closely with ten Sales Account Managers using strategic and creative thinking to grow advertising revenue and sell event sponsorships for SKI and SKIING Magazines, as well as Warren Miller Entertainment; Primary liaison between the MSM sales staff and the Marketing Dept. to execute all advertising and event proposals; Communicated with Time4 Corporate on all company-wide proposals; Translated qualitative data including syndicated research; Administered and translated all subscriber studies, editorial and online surveys; Managed a $200,000 research budget; Managed all merchandising fulfillment and event execution and their respective budgets; Managed and worked with a staff of four.

Worked closely with four Sales Account Executives using strategic and creative thinking to grow advertising revenue among extensive account lists; Served as a liaison between NY/San Francisco Sales and Sports Marketing, Athlete Relations, Edit Projects, and Event Marketing; Developed creative marketing programs and helped to manage the process of implementation of these programs as well as selling them; Managed and worked closely with a Marketing Associate.