Frances Archer Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Greater Chicago Area

I collaborate with Bruce Mau's Massive Change Network design team to conduct research and develop strategies for projects in the areas of branding, communication, culture transformation, and experience development. I also contribute to new business activities, virtual event planning, and communications. Prior responsibilities included creating content for and managing the studio's social media accounts, email marketing campaigns and website content.

Greater Chicago Area

I help entrepreneurs, start-ups and small business owners devise a strategy and create content to engage customers, establish thought leadership and grow their businesses. I also develop and facilitate design thinking workshops. Examples of recent projects include: -Wrote social media content for various consumer product manufacturers, including craft supplies and furniture for academic settings-Wrote monthly blog posts for small-business clients in various industries, including manufacturers' sales representation firm, financial services business, recruiting firm and designer/builder-Wrote content for complete redesign of a recruiting firm website-Develop social media calendar and content for consultants-Collaborated on development of agency proposals for internal communicationsFacilitated innovation workshops for major food manufacturer-Copy edit manuscripts for publishing company-Proofread book manuscripts for publication using AP or Chicago style guidelines

Chicago, Illinois

Collaborating with content team to refine information architecture, create content frameworks, write new content, and edit existing content for Chicago Public Schools website redesign. Research includes interviewing subject matter experts across the organization.

Provided editorial services for event and media company, including: -Created brand and style guidelines for new online entertainment, sports and lifestyle magazine-Developed editorial calendar-Assigned and edited stories written by contributors-Wrote stories about entertainment esports events-Oversaw production of graphics and photography-Created media plans for coverage of special events-Provided strategic guidance and editorial support for client proposals

Greater Chicago Area

Massive Change Network (MCN) is a design consultancy co-founded by visionary designer Bruce Mau to help enterprises apply design thinking methodologies to finding innovative, transformative solutions to challenges of any kind, at any scale. I collaborated with the MCN design team to explore and articulate client opportunities through various research methods, and to develop and manage creative problem-solving approaches from conception to implementation. I led MCN's marketing communications, developing and managing digital content across multiple channels and writing content for MCN's website and capabilities materials. Accomplishments include:-Collaborated with design team to develop client project proposals-Worked closely with design team to develop client project workflow/timeline plans-Conducted design project research-Developed workshop presentations, group activities and facilitated workshops-Wrote client project status reports and summaries-Created case studies for company website and capabilities presentation-Collaborated with design team to develop client project style guidelines-Conceived and launched weekly email newsletter-Wrote articles for email newsletter-Created social media editorial calendars-Wrote social media content-Managed online community

Greater Chicago Area

Developed fresh, engaging communications for small businesses. I always started with a deep dive into my clients' world to understand what they – and their customers – care about. I guided my clients through the process of developing websites and marketing materials, wrote marketing content, designed educational workshops and created presentations to support my clients' business objectives.

Chicago

Led competitive research for IEG, the consulting and publishing firm that helped to define the sponsorship industry. I helped event owners, corporate sponsors and associations define their competitive intelligence needs, developed proposals, conducted research and oversaw one research assistant. Employing multiple research methods, I crafted insights on global sponsorship trends and identified opportunities across all categories for the intelligence reports.

Associate producer and writer. Edited and produced speaker presentation support and videos, managed travel and scheduling for crew, and created production and show schedules. As a writer, I contributed to proposals and scripts for inspirational videos, and I wrote copy for event materials.

M.A., English Literature

B.A., English Literature

Certificate, Professional Publishing Course

Four-week program taught by industry professionals provided a foundation and network for recent college graduates seeking a career in book.