Francesc Martinez Email and Phone Number
Francesc Martinez work email
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Francesc Martinez personal email
More than 19 years experience in top FMCG Companies: Food & BeveragesProven expertise & solid background in Shopper Marketing, Consumer Marketing and Key Account Management.Hight strategic thinking in all components of marketing mix.Good people management skills & team development.
Affinity Petcare
View- Website:
- affinity-petcare.com
- Employees:
- 770
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Iberia Commercial DirectorAffinity Petcare Jul 2020 - PresentBarcelona, Cataluña / Catalunya, España
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Commercial Director .Raventós Codorníu Feb 2020 - Jul 2020Commercial Director - Board Member -Responsible for planning, developing and implementing commercial strategies based on company goals and objectives with the main goal to support and accelerate growth. - Off Trade Sales Team: Regional Directors (3) , Kams & Kars (8), POS Managers (19) - Shopper Marketing Team: Trade Mkt Director, Category Manager, Trade Mkt (2) - Sales Analyst -
National Sales DirectorRaventós Codorníu Nov 2017 - Jan 2020- Manage, develop and lead a 30 people team: Regional Directors (3) , Kams & Kars (8), POS Managers (19)- Key accounts directly managed: Lidl, Amazon, IFA- Budget: 76M €Main Achievements- Consolidate leadership, increase sales platform - New commercial business model focus on promotional efficiency, portfolio management, and perfect assortment (product and client mix, trade investment)- Perfect Store: redefine and control standar POS kpis maximizing execution- Development of the commercial team
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National Sales Director & Shopper Marketing DirectorCodorníu Raventós Feb 2014 - Nov 20171. Off Trade Sales Director Cataluña & Levante & Sur & Baleares & Canarias (20 HDCs) Leading a hight performance team of Regional Sales Directors (2 HDCs) , Key Account managers (4HDCs) and POS Managers (16 HDCs). In charge of Codorniu Group Top Customers representing 50% of company Revenues. National & Regional Customers and Ecommerce Pure Players (Amazon, Ulabox..) Developing strategy, tactics, sales plans and profit targets. Developing relationships with clients. Identifying and reporting on business opportunities in target markets .Maximizing new business development opportunities.Overseeing a sales and trade marketing team.2. Responsible of Shopper Marketing for Codorniu Group - ON Trade & OFF Trade - Overseeing a trade marketing team (3 HDCs) + Shopper & Category Manager (1HDC)
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Shopper Marketing Director On & Off TradeCodorniu Group Jun 2011 - Jan 2014Managing Shopper Marketing (off trade, on trade and wine shops) of Codorniu Group (market leader of one of the most important and competitive category in FMCG – Total Wine & Cava 830Mio€) . Responsible for the Route to Market strategy , Pricing strategy, Commercial policies, POS activation, Category management, Sales & marketing Coordination and Ecommerce strategy of Codorniu Group.1- Trade Marketing Team (3 HDCs) – Define Commercial Brand Plans & Brand activations adapting initiatives to customers2- Shopper & Category Manager (1 HDC) – Ensure a clear category vision, understand shopper insights by customers and define best initiatives of shopping experience to co-build plans with customers 3- E-comerce strategy of Codorniu Group (1HDC) – Define & create BTC sales platform
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Trade Marketing Director – IberiaGrupo Bimbo Jul 2009 - Jun 2011Managing Shopper Marketing of the biggest bread and bakery company (300 mio €) with leader brands such as Bimbo, Silueta, Ortiz. Responsible for Shopper strategy (princing, promotion, pos activation, category management), and sales & marketing coordination. Leading a team of 2 Trade Marketing Managers, 1 Category Manager and 1 Visibility Manager. -
National Key Account ManagerGrupo Bimbo Sep 2008 - Jul 2009Managing top retail national Key Accounts Bimbo Group (300 mio €).Responsible for Sales Strategy and Commercial Agreements of Mercadona, Lidl, Alcampo – Sabeco, Galerías Primero.
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Regional Key Account ManagerGrupo Bimbo Nov 2007 - Sep 2008Barcelona Y Alrededores, EspañaManaging top retail regional Key Accounts of Bimbo Group (300 mio €).Responsible for Sales Strategy and Commercial Agreements of Miquel Alimentació, Bon Preu, Hiper Manacor, Dusa, Fragadís, Galerías Primero.
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Marketing Manager Bimbo - Bread & BunsGrupo Bimbo Sep 2005 - Nov 2007Managing Marketing of top Bimbo Brand in White Bread Category & Salt Buns. Responsible for Brand Management, Communication Strategy and Innovation. Leading a team of Brand Manager and Assistant Brand Manager.
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Senior Brand Manager Silueta, Ortiz And Eagle SnacksGrupo Bimbo Nov 2002 - Sep 2005Managing Marketing of Silueta, Grupo Bimbo Toast Brands (Bimbo, Silueta, Ortiz) and Eagle Snacks. Responsible for Brand Management, Communication Strategy and Innovation. Leading a team of Brand Manager and Assistant Brand Manager.
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Brand Manager Madame BriocheGrupo Bimbo Jul 2000 - Nov 2002Managing Marketing of Madame Brioche. Responsible for Brand Management, Communication Strategy and Innovation.
Francesc Martinez Skills
Frequently Asked Questions about Francesc Martinez
What company does Francesc Martinez work for?
Francesc Martinez works for Affinity Petcare
What is Francesc Martinez's role at the current company?
Francesc Martinez's current role is Iberia Commercial Director en Affinity Petcare.
What is Francesc Martinez's email address?
Francesc Martinez's email address is fr****@****niu.com
What schools did Francesc Martinez attend?
Francesc Martinez attended Wine & Spirit Education Trust, Esade, La Salle Bonanova.
What skills is Francesc Martinez known for?
Francesc Martinez has skills like Marketing Comercial, Trade Marketing, Marketing Orientado Al Cliente, Estrategia De Mercadotecnia, Marketing, Shopper Marketing, Fmcg, Brand Management, Marketing Strategy, Key Account Management, Strategy, Estrategia.
Who are Francesc Martinez's colleagues?
Francesc Martinez's colleagues are Jérémy Barroso, Joao Gil, Quentin Garrigues, Giulia Cacciatore, María Clara Aufranc Puga, Silvia Pociello Pinazo, Binetou Dianor.
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Francesc Martínez
Barcelona -
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1cableadosmc.com
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