Frances C. Email & Phone Number

• Conduct market evaluation, quantitative analysis, and qualitative feedback, and represent market needsinternally with Product Management and Engineering.
• Drive successful cross functional alignment with product teams, software engineers, vendor managers, sales team, the creative team, and the operations team on go to market strategy, productdevelopment and optimization.
• Employ perceptive and empathetic communication abilities to communicate with diverse markets andpresent global brands. Be the advocate between product, customers, sales and business teams tooptimize product marketing.
• Inspire and educate both internal and external teams on homepage newly launched features/solutions,and enable product and business owners to utilize the solutions for customer adoptions.
• Partner with channel marketing (social media marketing, SEM, SEO etc.) to drive brand awareness andAmazon Business value perception.
• Monitor and analyze key performance metrics and customer onsite behavior, conduct data analysis andimplement improvement plans and mechanisms.

Bellevue, Washington, United States

• Activate new channels and strategies, and maintain a pulse of new strategies for performance marketing,and activate new channels and cutting-edge techniques to drive performance. Understand levers ofperformance and.
• Categorized databases when analyzing massive data sets to support strategic marketing strategy acrossseveral channels.
• Created and presented GTM strategies for marketing initiatives, including recommendations to improvemarketing approaches.
• Established and strengthened strategic partnerships with important industry players, agencies, andvendors.
• Piloted impact evaluation of marketing campaigns in accomplishing stated objectives, including the effecton sales pipeline, lead flow, lifetime value, and retention.
• Prepared proposals and managed marketing research initiatives to generate consumer insights that willaid in the development of more effective marketing strategies and communications.

Bellevue, WA

As a founding member, I played a pivotal role in establishing and growing the company by spearheading key initiatives in market research, branding, and business development. My contributions included:Market Research & Analysis: Conducted comprehensive market research to identify growth opportunities, target demographics, and industry trends. Utilized.

Greater Seattle Area

• Led strategic initiatives to proactively recruit and maintain new members, driving membership growth and revenue for the organization.
• Piloted management of 94 membership companies directly and increased membership by 15% within one year.
• Initiated and executed organization's email marketing program to expand marketing impact and brand exposure and membership engagement.
• . Worked directly with outside vendor and the marketing committee on creating a brand new website, while implementing SEO elements for the website.
• Collaborated with Board of Directors for 6 months to directly manage the company during a leadership search.
• Liaised with WA based global companies (Boeing, Microsoft, Starbucks, Amazon) and high-level executives to acquire funding for WSCRC and provide key membership benefits, including promoting their brands and projects to.

Greater Seattle Area

• Conducted comprehensive market research to expand client base for Henrybuilt.
• Crafted business development, marketing, and customer service strategy.
• Established long-term B2B relationship between Henrybuilt and real estate companies.
• Liaised directly with CEO on opening new showroom in California, and supported execution of holistic business plan.
• Collaborated with client firms to set up meetings and events in Henrybuilt showroom, managing event planning and client involvement to generate ever-expanding client base.

• Led preparation of reports on findings while illustrating data with graphs and translating complex results into clear written texts.
• Developed and assessed procedures and methods for data collection, including opinion polls, surveys and questionnaires.
• Conducted competitive research and analysis on sales, prices and methods of distribution and marketing.
• Researched marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters.
• Optimized processes for tracking and forecasting trends in sales and marketing; analyzing the data collected to provide management with insightful reports and results.
• Assessed data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.

Master Of Business Administration (M.B.A.), Mba, Marketing And Entrepreneurship

Financial Markets Certificate Program