- Drive the continuous improvement of the membership program and ensure it delivers premium, personalized and seamless experiences across digital (leveraging adidas apps) and physical touchpoints to our members;- Closely collaborate with Global, Key Cities and Local Marketing teams to define and execute the Membership Strategy and activation plan across brand, commercial and hyperlocal moments (Members week, World Cup, Women's Euro, Store openings..);- Insure the integration of… Show more - Drive the continuous improvement of the membership program and ensure it delivers premium, personalized and seamless experiences across digital (leveraging adidas apps) and physical touchpoints to our members;- Closely collaborate with Global, Key Cities and Local Marketing teams to define and execute the Membership Strategy and activation plan across brand, commercial and hyperlocal moments (Members week, World Cup, Women's Euro, Store openings..);- Insure the integration of Membership into CRM & Lifecycle programs and create personalized communications via email, push notification, on-site, and app; - Measure and report back on the performance of Membership campaigns,identify repeatable and scalable tactics that can be used for the future;- Developed and executed the World Cup 2022 Membership Activation in Europe,through unique Brand events and Digital giveaways, resulting in +200KMembers acquisition and engagement;- Co-leading, with Sports Marketing teams, the football "A-Clubs" Campaign:offering Members the opportunity to experience football games across Europe,through ultimate giveaways;- Worked with Merchandising and Retail teams, to integrate "Gift with Purchase"and "Members exclusive products" initiatives at adidas concept stores acrossEU. Show less

- Responsible for planning, executing and driving digital campaigns and activations for the Performance and Sustainability categories on Reebok E-commerce across EMEA markets;- Works closely with creativity agencies, CRM and Digital Merchandising teams to support all digital activations, ensures delivery of impactful campaigns and improve the Consumer Journey; - Creates and elevates monthly Women’s and Men’s Sports Apparel CRM story, to bring the thrill of sport and lifestyle to… Show more - Responsible for planning, executing and driving digital campaigns and activations for the Performance and Sustainability categories on Reebok E-commerce across EMEA markets;- Works closely with creativity agencies, CRM and Digital Merchandising teams to support all digital activations, ensures delivery of impactful campaigns and improve the Consumer Journey; - Creates and elevates monthly Women’s and Men’s Sports Apparel CRM story, to bring the thrill of sport and lifestyle to Reebok Consumers;- Managed, in collaboration with the Digital Visual Merchandising team, the implementation of the Sustainability Category on Reebok eCom Header navigation, driving +2K visits in one week;- Monitors and reports of campaign performance, through Microstrategy andAdobe Analytics tools, to all project stakeholders; Show less

- Supported Digital Brand Managers on developing and executing membership strategy for the Nike and SNKRS applications across EMEA markets;- Worked on In-app content creation, such as Sneakers of the week and On your radar, closely with creativity agencies, category counterparts and cross-functional teams including: Brand Design, Platforms and Authoring;- Assisted in creating and executing engaging In-app user generated content campaign "Members' Spotlight";- Supported… Show more - Supported Digital Brand Managers on developing and executing membership strategy for the Nike and SNKRS applications across EMEA markets;- Worked on In-app content creation, such as Sneakers of the week and On your radar, closely with creativity agencies, category counterparts and cross-functional teams including: Brand Design, Platforms and Authoring;- Assisted in creating and executing engaging In-app user generated content campaign "Members' Spotlight";- Supported SNKRS Live launch, In-app live streaming sessions, with Nike first-ever product drop via live streaming;- Managed and controlled Nike App push notifications and content air traffic, through audience prioritizations and exclusions;- Leveraged data and analytical insights to optimize the consumer journey and drive engagement & retention, by creating weekly reports; Show less

- Assisted Brand and Retail Managers on planning and executing campaigns and consumer activations for the Nike Sportswear, Jordan, Women's by Nike, Basketball and Global Football categories in the Distributors markets of the East territory (Eastern Europe, Middle East and Africa);- Worked closely with cross-functional teams including: Brand Design, Sports Marketing, Influencer Marketing, Digital and Comms;- Assisted in developing and executing the "House of Jumpman" at SoleDXB… Show more - Assisted Brand and Retail Managers on planning and executing campaigns and consumer activations for the Nike Sportswear, Jordan, Women's by Nike, Basketball and Global Football categories in the Distributors markets of the East territory (Eastern Europe, Middle East and Africa);- Worked closely with cross-functional teams including: Brand Design, Sports Marketing, Influencer Marketing, Digital and Comms;- Assisted in developing and executing the "House of Jumpman" at SoleDXB Festival in Dubai (30K event attendance) and Nike stand at the Sneakerville Festival in Belgrade (20K visitors);- Lead "The Living Room Cup" campaign on Instagram in the Distributors countries during Global Lockdown;- Created seasonal reporting, internal recaps and Quarterly Business Reports on a weekly and monthly basis; Show less

- Supported Brand Managers on planning and executing campaigns for the Girls, Boys and Games categories in the Italian market;- Assisted in developing and executing Barbie 60th anniversary Celebration through new line of products, media event (150 guests), local initiatives and partnerships;- Managed 'Uno Cards' and 'Scrabble' Facebook pages weekly content calendar closely with the Digital Agency;- Creation and execution of consumer promotions and co-marketing activities… Show more - Supported Brand Managers on planning and executing campaigns for the Girls, Boys and Games categories in the Italian market;- Assisted in developing and executing Barbie 60th anniversary Celebration through new line of products, media event (150 guests), local initiatives and partnerships;- Managed 'Uno Cards' and 'Scrabble' Facebook pages weekly content calendar closely with the Digital Agency;- Creation and execution of consumer promotions and co-marketing activities with selected online and retail accounts: Toyscenter, Amazon, Carrefour etc;- Delivered presentations on new seasonal products and strategies during Canvass conference (100 people);- Analysed sell-in and sell-out trends in the Italian toy market through NPD platform and delivered actionable insights; Show less

- Assisted the accessories and cleaning products categories in the EMEA key markets; - Managed the implementation of the online catalogue for the accessories category in collaboration with the Digital team on Whirlpool.com;- Created in-store communication materials for selected retail accounts: Expert, Media World and local stores;- Assisted the implementation of a new process for product creation;

- Organized events for major brands (Netflix, Pomellato, Diesel, Puma), including finding the appropriate location, forecasting cost estimates and negotiating with suppliers;- Onsite managing of events usually with an average attendance between 200 and 400 guests; -Increased Facebook followers by 1K through weekly interactions with costumers and clients;

-Interacted daily with over 32,000 international costumers;-Maintained the high standards set up by Disney as a customer orientated entertainment company, creating magic every day;-Represented my country as an Italian Cultural representative at the Italian Pavilion "Food and Beverage" exposition;-Attended classes at the Disney University in Global Marketing and Sales;

- Provided support to the Political/Economical/Commercial department;- Prepared daily economic documents and reports;- Organized events inside the Consulate attended by special guests, including politicians and other key figures;