Co-Founder of Happy Boy, a full service brand & creative consultancy, delivering brand positioning, creative & editorial strategy and full ecosystem campaigns. Born in 2022, Happy Boy stems from a 15 year friendship that formed during the decade my co-founder, Zeba Lowe, and I spent at ASOS. Zeba headed up the fashion, creative and design teams, and I oversaw the brand’s editorial output as Editor-in-Chief. During those formative ASOS years, we helped to set a tone for the brand that made it more than just a clothing store for the customer. We helped it to become a fashion destination, the fashion and culture defining destination for 20 something customers. We are thrilled to be taking our many years of experience to both new clients and old friends.