I graduated from architecture believing that designing spaces according to different people’ needs could be the most satisfying way to express my sensitivity for beauty and aesthetics and to use my creative mindset.During my university years the more projects I completed the more I understood that what really excited me was not designing the project itself, but finding out an effective strategy to make the potential client fall in love with it. That’s why I decided to move to the content marketing field.In my job I am responsible for helping brands to emotionally connect with their target audience and to be recognisable, attractive and trustworthy. I develop offline and online campaigns which are thought to be both eye-catching and meaningful and able to reflect all the values of the brand and deal with the market trends.I am a social media enthusiast, a photography addict and an Adobe Creative Cloud junkie as much at work as well in everyday life.