Francesca Basile Email & Phone Number

Stratham, New Hampshire, United States

Stratham, New Hampshire, United States

Portsmouth, New Hampshire, United States

Portsmouth, New Hampshire

Boston, Ma

Managed account teams across a range of categories: lifestyle apparel, health & wellness and biotech.Created and executed integrated brand marketing strategies to achieve client goals, including securing national media coverage, negotiating and supervising influencer marketing programs and social media campaignsCoordinated with several stakeholders and vendors simultaneously, including brand founders and CEOs, graphic designers, sales & merchandising, etc. to develop consumer and media-facing content and events.Managed planning, execution of CBC House programs; concept and execution of first CBC Mountain Experience.Researched, negotiated and executed partnerships with program-appropriate brands for a range of categories, including apparel, footwear and consumer packaged goods.

Manage client accounts in the outdoor lifestyle category, including Zeal Optics, Brunton, Baro Drywear, Phunkshun Wear, virtue + vice and Red Bull regional events. Create year-long and initiative-based communications and marketing strategies. Manage account team in executing brand marketing strategies and achieving client goals. Work directly with brand founders and CEOs to develop consumer and media-facing content. Build and maintain relationships with national fashion, lifestyle, travel and outdoor endemic media. Draft content for product launches, event announcements and athlete achievements, often on deadline

Kittery, Me

All killer, no filler. Create and execute PR strategy for a range of outdoor lifestyle brands, including Phunkshun Wear, Baro, High Fives Foundation, Zeal Optics and LuvByrd. Experience with leveraging trade shows, competitions and product launches to gain mainstream and endemic media coverage. Consistently on the lookout for like-minded companies interested in long-term partnerships or short-term consulting.

New York, Ny

Create public relations strategy and secure national, regional and endemic media coverage for a range of lifestyle clients, focusing in actions sports, including Quiksilver, Roxy, DC, Stance, Global Surf Industries and more. Handles daily client relations and leads a team in executing strategy, media outreach and event planning.

Create public relations strategy and secure national, regional and endemic media coverage for a range of lifestyle clients, focusing in actions sports, including Dew Tour, Red Bull Signature Series, Lucas Oil Pro Motocross, Target Lifestyle Marketing, Quiksilver, Roxy, DC, Global Surf Industries and more.

New York, Ny

PR & Marketing for Dew Tour, Red Bull Signature Series, Target Lifestyle Marketing, Shaun White Apparel; Global Surf Industries, Frends, Kelly Clark and more...

I coordinate publicity strategies and create press materials for every artist at 825 Records.

Sold Burton hardgoods and outerwear; merchandised product for the New York flagship store

Wrote feature stories covering local business and special events in Whistler, BC

I worked for Quiksilver in Whistler Blackcomb, concentrating in customer service and merchandising, while creating marketing initiatives to make the Quiksilver brand recognizable during the 2010 Winter Olympic Games.

Provided friendly and knowledgeable customer service; kept store in a neat and orderly manner; operated cash register responsibly; distributed and organized merchandise on the sales floor; cooperated with sales team in a community environment; acted as a Quiksilver Womens representative during the launch of the QSW Soho boutique

Filled sample requests for fashion editorials; assisted in planning and executing press preview event for Spring / Summer 2009 collections; researched publicity strategies for launching Roxy Athletix line and promoting Roxy team travel activities; organized line guide mailings to publications; assisted with visual merchandising in Macy's Herald Square; used Microsoft Excel to collect contact information; coordinated projects with Huntington Beach corporate headquarters.

Monitored and distributed press clips from magazines, newspapers and Burrelles clipping service for a large group of artists; created press kits; edited artist biographies; coordinated mailings; organized national tour press details in Excel spreadsheets; ACT database maintenance; administrative support.

Assisted with production of daily news shows and programming packages; transcribed games and press conferences; reviewed games for highlights; assembled monthly newsroom calendar of professional and collegiate New York sports events; searched archives for video and sound to be used in programming; interviewed professional athletes at team practice facilities.