Francesca Betsworth Email & Phone Number

Leading the development of a number of company-wide customer propositionsLeads multiple service propositions from ideation to implementation, frequently involving project management and leading cross functional engagement and actionAnalyses market trends, competitor behaviour, business appraisal and customer research to identify and resolve pain points and unmet needs. Passionately turning learnings into compelling value propositionsthat often require bold recommendationsPartners with commercial and service development teams to support strategy, turning commerciallyfocused vision into brand informed, customer led propositions (product, services and marcomms)Regularly supporting the Go To Market function, ensuring thorough understanding of the propositionaldevelopment journey and creation of excellent story tellingContributes to setting KPIs and articulating performance measures. Review, analyse and report on the success of initiatives and build follow-on recommendationsDelivers experience improvement recommendations for multiple teams, supporting customer satisfaction and improvements in our Voice of The Customer campaign

Project lead for delivery and maintenance of a new to consumer proposition, the Enterprise Car Club at resident developments requiring diverse stakeholder engagement, extensive travel around the UK, presenting to varying levels of authority and reporting of KPIs. Developed and maintained strong relationships with external partners/providers new to target audience.Conducted and analysed market focused value-added-benefit research with a view to recommend and trial initiatives that supported the management services strategic direction. Collaborated with cross functional, geographically diverse internal and external teams.

Vancouver, Canada Area

Recommended for and achieved 3 promotions within 1 year. Encouraged and coached the fitness team of 10 trainers with the end goal of building a more successful individual and team business.Analysed end of week performance including forthcoming week forecasting and preparation.Developed training/nutrition plans defined by the needs and desires of clients and prospects. Effectively tailored interactions with existing and prospective clients to ensure the commercial requirement did not appear to supersede a genuine desire to communicate and help them.Exceeded monthly targets, contributing to the overall business plan both in sessions serviced and revenue generated.

Bournemouth, United Kingdom

Product(s) and market specialist who acted as the point of contact for all technical and propositional queries. The internal and external evangelist for product(s) managed.Managed advised propositions recommending and/or driving continual improvement.Developed and maintained strong relationships with reinsurers, partners and providers of ancillary benefits.Produced and presented new and existing product recommendations that were not only commercially driven but also defined by customer’s needs and wants.Produced and conducted product training/internal communications for cross functional teams.Consulted with Business Intelligence functions to achieve a more granular understanding of the movement in application and sales volumes.Collaborated with R&D conducting competitive analysis to achieve competitive insight. Developed and managed product development governance and conduct risk inline with the business’s risk appetite and regulatory requirements including new propositions and changes to existing products and processes.Produced and/or recommended the coordination of product change schedules including the creation and/or modification of product specifications.Defined customer journeys, implementing change where required to align customer needs with the wider business.Effectively co-ordinated cross functional commitment where required in a project environment.Participation of projects adopting agile methodology acting as product owner and scrum master.

Westbourne, Bournemouth, United Kingdom

Created and owned product specifications for the suite of protection products.Managed risk events including senior risk partner engagement. Risk management included participation in defining the business’s risk appetite Supported the Sales and Marketing teams with the distribution of the product lines. Sales support also included identification of new business opportunities and participating in promotional activities.Developed product road maps illustrating vision and future plan.

Bournemouth, United Kingdom

Direct Mail/Fulfilment campaign management (D2C):Evaluated efficiency of previous campaigns involving collaboration with cross functional teams.Created market insight and presented findings/recommendations to higher management.Communicated with partners/stakeholders ensuring that their requirements and objectives aligned with LV=‘s whilst reducing the amount of ‘scope change’ from the initial plan.Cost management including introducing initiatives to effectively reduce spend.Additional responsibilities:Engage (LV= internal employee satisfaction program) representative.Internal communications champion including video development for internal and external audiencesOrganised multiple internal events including management on the day .Mentored and trained new team recruits.

Brighton, United Kingdom

Training ManagerReceptionist (acting Reception Manager for maternity cover)Reservations Guest services HostingCash handling Complaint handling Sales