Francesca Boccia Email & Phone Number

Italy

Trento, Trentino-Alto Adige, Italy

Leading the Marketing team of Zobele, home care division of the Kdc One Group, global leader in customized Home & Personal Care solutions for FMCG and Retail Companies.- Managing the product pipeline, working closely with NPD & PM teams to define product features and cost structures as a result of market analysis and competition assessment.- Collaborating with the company’s Sales team, enabling them to meet commercial objectives with the appropriate strategies and tools.- Structuring and leading digital and communication strategies to secure newleads, assure client’s loyalty and promote product range.

Milano, Italia

Strategic Development and Execution of Category and Channel strategies in Out Of Home. Responsible for Coffee Shops, Vending and eCommerce Channels.- Driving analysis of Route To Market to identify channel growth opportunities- Building Lead Generation plans, working with marketing, sales and technicalteam- Executing the promotional and commercial activity calendar- Performance tracking per channel/market segments, together with pre andpost evaluation of trade promotions/activities- As digital coordinator, implemented new semi-automated lead generationprocess to support effectively the Customer Lifecycle Management- Part of the team that led new coffee solution launch for the Coffee ShopChannel using lean start up iteration approach

Milan Area, Italy

Brand manager on Nescafé and beverages assortment for Out Of Home channels: Ho.Re.Ca, Vending, C&C, Travel.- Aligned with trade marketing, sales and technical team to create powerful marketing plans for the coffee category in Out Of Home- Part of the leadership team that renewed Nescafé brand proposition in Out Of Home, achieving an increase in positive brand sentiment- Renewed a full gluten free product line and created sales materials to increase product listings- Helped facilitate transition of product lines from 2 factories, optimizing costs by 18%- Led more than 10 multi market product launches in the beverage category- Conducted brand research initiatives to develop real-time, 360-degree consumer and customer insights- Bolstered exposure and brand value for 100+ accounts through organization of Out of Home events and fairs

Milan Area, Italy

Brand Manager responsible for healthy and ethnic food assortment within a lean and agile organization- Selected national and international suppliers for the healthy food assortment under the brand Náttúra- Successfully co-managed more than 30 products' launch- Led packaging development in compliance with EU food regulation- Managed content strategy, social media audience, user acquisition and brand visibility for Náttúra- Co-designed and managed ATL/BTL campaigns for the international ethnic brands (Kikkoman, Maille, Tabasco) distributed in the Italian market- Promoted brand value among influencers through the planning and implementation of more than 10 events

Milan Area, Italy

Internship at the international headquarters of Luxottica Group supporting the activity of a multi-brand management team (Dolce&Gabbana, Burberry, Versace): communication campaign development; licence contract coordination among national company branches; periodic reporting and analisys of wholesale and retail sales results.

Internship at the marketing dept. working on anti-age face care and lip care: monitoring and analysis of sell in and sell out results; sales forecasts; planning and development of communication activities on print and tv; direct management and coordination of on-line campaigns on social media.

Chicago

I supported the organization and management of events promoting Italian products, companies and tourism among the American customers:104th Anniversary Gala; Italian Expo Chicago; Bergamo Tourism Board Event, Wine Expo.

I worked on the development of communication materials, implementation and launch of new campaigns for Vodafone flagships and retail stores. For the Web Communication Division I was independently responsible for the management of Vodafone communication on iPad; I supported the SEM and SEO activities.

Marketing Management, Master Of Science

Postgraduate Academic Exchange, International Marketing

Undergraduate Academic Exchange, Business Administration And Management

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Servizio Orientamento