I am a Full Professor in Management at the Faculty of Economics at the University of Cagliari (Italy). I took my Ph.D. in Business Economics. I have taught courses in Organization Theory, Management, Digital Marketing, and Entrepreneurship and business creation. My research interest has focused on tourism, strategic management, electronic democracy, consumer behavior. I am currently pursuing a long-standing interest in digital marketing, social media marketing, Information Technology, dynamic capabilities and Digital Data, and the implications for competitive advantage. I have written several research articles for high standing national and international journals. I’m also the author and co-author of four books.