Francesca Castagna work email
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Francesca Castagna personal email
Career developed in the Medical Devices companies and in the Pharmaceutical Industries in an international companies’ environments. I have a consolidated experience in Marketing with strong background in different markets (general surgery, cardiac surgery, interventional cardiology, immunology, rheumatology and nutraceutical) .Currently being part of the European Patient Value Solutions Team at UCB Pharma to excel in the Italian Market.Ability to understand customers and market needs developing and implementing growth strategies. Strong capability to work in matrix organizations. Key Strengths: Strong capability to work in matrix organizationsTeam player in national and international groupsProblem-solving skillsPublic speakingSpecialities: P&L management Strategic & operational marketing (Benchmarking / Forecast / Brand plan / Tactics / Tools / ROI).Brand performance maximisation (marketing & communication).Business Plans Development and ExecutionPeople DevelopmentNew Product Launch/New drug indicationsBiological drugsMedical device products (disposable & capital equipment)Public relation (KOL, Patients association). Patients Initiatives and partnership
Ucb Pharma
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Marketing Lead Immunology And Italy, Patient Value Solutions TeamUcb PharmaMilan, It
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Marketing Lead Immunology /Italy, Patient Value Solutions TeamUcb Pharma Mar 2014 - PresentMilan Area, Italy
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Marketing And Education Manager Interventional Cardiology Business (Vascular Department)St Jude Medical Feb 2010 - Jan 2014Responsible of the Italian Vascular Marketing Department in developing SJM Buiness lines in Interventional Cardiology market in public and private hospitals in Italy. Responsible of the communication and the implementation of short and mid term Marketing Action Plans. Committed to the scientific education of the sales force and customers in line with the European Education plan. Support and collaboration with the sales management, sales force agencies and distributors for the implementation of the Operating Plan. Definition and organization of local marketing activities (congresses, training, and workshop) based on partnership with local KOLs by scientific and education activities. Managing of Product Managers. Involved in the European Education Task Force working group for Strategic Plan Guide Lines definition of the company. -
Product Manager Cardiac Surgery DepartmentSt Jude Medical May 2006 - Mar 2010Leading the Italian Cardiac Surgery Marketing Department in developing the Cardiac Surgery market in public and private hospitals in Italy. Responsible of the communication and the implementation of short and mid term Marketing Action Plans. Committed to the scientific knowledge of the sales force and customers. Support and collaboration with the sales management, sales force agencies and distributors for the implementation of the Operating Plan. Definition and organization of local marketing activities (congresses, training, and workshop). Creation of partnership with local KOLs by scientific, communication and education activities. Tender and bids responsibilities. Managing of a Product Specialist to provide technical support for implants and customer training. Involved in the European working group for Strategic Plan Guide Lines definition of the company (Project: From Strat to Operating Plan 2008) 11/2002- 05/2006: Product Manager
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Product Manager Nutraceutical DepartmentHj Heinz Nov 2002 - May 2006Product Manager of the Nutraceutical Food product portfolio, in Plasmon S.r.l., Gruppo Heinz Italia. Responsible, at the national level, of the marketing for the Aproten brand in the Nephrology and Neurology medical market. Development and positioning of the new brand ProEat products for disphagia and malnutrition market. Definition of the communication strategy and material. Development of the short and mid term Marketing Action Plans. Committed to the training of the sales force and customers. Implementation of clinical trials. Definition and organization of local marketing activities (congresses, training, and workshop). Creation of partnership with local KOLs by scientific, communication and education activities. Managing of bids and tenders. Budget responsibility. Collaboration with Supply-Chain. Health Economic Study to evaluate the reimbursement by the Regional Ministry of Health. -
Product SpecialistEthicon Endo-Surgery, A Johnson & Johnson Company. Jan 2001 - Nov 2002Product Specialist and Sales Representative, in Ethicon Endo-Surgery, a Johnson & Johnson company. Medical device sales rep for high-tech disposable products and capital equipment for the laparoscopic and general surgery market. Focus on public and private hospital. Responsible to provide technical support for the surgeons and training for the nurses. Active support to the bids and tender
Francesca Castagna Skills
Francesca Castagna Education Details
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Molecular Biology -
Molecular Biology -
General Education Courses
Frequently Asked Questions about Francesca Castagna
What company does Francesca Castagna work for?
Francesca Castagna works for Ucb Pharma
What is Francesca Castagna's role at the current company?
Francesca Castagna's current role is Marketing Lead Immunology and Italy, Patient Value Solutions Team.
What is Francesca Castagna's email address?
Francesca Castagna's email address is fc****@****sjm.com
What schools did Francesca Castagna attend?
Francesca Castagna attended University Of Zurich, Università Degli Studi Di Milano, General Education Courses.
What skills is Francesca Castagna known for?
Francesca Castagna has skills like Interventional Cardiology, Cardiology, Market Development, Product Launch, Neurology, Disposables, Capital Equipment, Clinical Trials, Surgeons, Vascular, Operating Room, Interventional Radiology.
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Francesca Castagna
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