So act as to treat humanity, whether in your own person or in another, always as an end and never as only a means” I.K. Hello, I'm Francesca and I want to do my part to build up a better society .Today we know there are a shift of trust from institutions to corporations and we also know there are identity choices behind consumption. I feel that we have the task of using our knowledge for the common good -the strange one- that's why I think we need to leverage corporate visions and missions to meet the challenges of the platform society. The goal is to make the marketplace a real magnet of values. I believe in several thinks, but most of all I believe in human being and in our super power, choose to work towards the change