✨Francesca Constantin Email & Phone Number

Romania

Romania

- Create, drive, and adapt the Digital Campaign strategy with the goal of generating relevant applicants through PPC campaigns;- Implement & manage LinkedIn recruitment campaigns;- Implement & manage Facebook recruitment campaigns;- Own, drive and manage the growth of the Accesa brand through effective digital campaigns that create awareness, engagement and support recruitment efforts;- Own and manage the monthly campaign budget and work with providers to build collateral necessary for said campaigns within the set budget;- Expanding Marketing Mix and integrating new platforms in the marketing strategy: Google Ads;- Report and analyze campaigns' results (Google Analytics and advertising platforms' reporting tools) and drive consistent improvements, as well as provide recommendations to inform decision-making for future campaigns, including social advertising and other promotional tools;- Assure of correct tagging and tracking: web analytics tagging, event tagging, and campaign tracking and tagging. (GTM, Google Analytics)- Work with our Recruitment team to conceptualize, build and implement internal recruitment campaigns.- Conducting website improvements, including implementing the careers section, by coordinating with the website team and UX/UI team.- Utilizing tools like Hotjar and Intercom for website optimization and user feedback collection.

Sibiu County, Romania

- Advertising company’s products through platforms like Google Ads (Search & Display), Facebook, Bing and other advertising channels;- Creating image and text ads using existing templates;- A/B testing ideas to implement with the help of the Web Team to increase new customers and sales;- Reaching the target of conversion within budget;- Working on developing the right advertising mix;- Finding strategies to reactivate customers through advertising;- Researching, implementing, monitoring and scaling digital advertising (Google Analytics and the advertising platforms' reporting tools) results for telecom services ;- Executing daily campaign optimisation and following results by daily reporting;- Following industry news and trends and using them to maximise advertising results;- Driving continuous innovation, best practices and recommendations to enhance results;- Display, Search and Analytics Certifications

Sibiu County, Romania

- Learning and understanding online marketing and achieving Fundamentals and Display Adwords Certification;- Advertising company’s products through platforms like Google Ads (Display) , Microsoft Advertising, Facebook and other advertising channels;- Creating text copy and image ads using existing templates;- Reaching the conversions target within budget;- Researching, implementing, monitoring and scaling digital advertising results for telecom services;- Executing daily campaign optimisation and following results by daily reporting (Display campaigns)- Following industry news and trends and using them to maximise advertising results;

Sibiu County, Romania

- Identifying the best marketing opportunities and promotion solutions within budget;- Creating the company’s Visual Identity Guide;- Identifying, analysing and meeting the customers’ needs;- Tracking customer feedback, especially in online media, analysing and proposing service improvement strategies;- Monitoring the website’s content, ensuring that the information displayed is accurate and up-to-date;- Proposing ideas to improve the website’s design;- Drawing-up ideas and creating concepts for different promotional campaigns;- Reporting any problem related to the visual identity of the company and finding the optimal methods to remedy them;- Analysing customers’ complaints concerning the company’s services and offering a suitable answer;- Establishing a new clientele database and finding ways to enhance customer loyalty;- Creating different promotional texts for a selection of national magazines;- Writing up weekly reports regarding the number of complaints and their reasons.

Master'S Degree, Advertising

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

High School, Bilingual And Multilingual Education