Francesca Cortesi Email & Phone Number

Stockholm, Stockholm County, Se

As CPO at Hemnet, I led the scaling of our product development, contributing to our successful IPO in 2021. Since 2019, we've consistently achieved double-digit growth and profitability, ranking as one of Sweden's top 10 apps for user appreciation and among the top-performing companies on the Swedish stock exchange. I spearheaded initiatives to promote diversity, including transitioning our company language to English and increasing female representation in tech to 30%.Achievements:• Drove consistent double-digit growth and profitability through strategic definition, scaling, and expansion of the product portfolio.• Fostered a culture of product excellence, leading to the Hemnet app's consistent ranking among Sweden’s top 10 apps for user engagement and appreciation.• Established and expanded the product development department, positioning it as the driving force behind the company's growth journey.

Stockholm, Stockholm County, Se

As product Manager App at Hemnet I am sole responsible for the strategy and the development of one of Sweden’s biggest apps. With 2,8 million unique visitors per week and a 98% brand recognition, Hemnet is the biggest real estate portal in Sweden and the fourth biggest Swedish website.

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

As head of product, I am the bearer of the product vision, responsible to bridge the gap between YDB’s vision and the products we create. Identifying market opportunities, defining how to strategically take advantage of them and leading an autonomous cross-functional team to deliver great products is how I do it. Product-market fit, innovation, and growth are the way I measure my success.

Stockholm, Stockholm County, Se

I headed and drove a cross-functional team with a focus on data and growth in one Europe’s leading marketplaces.Through market research, an actionable strategy based on defined product KPI’s and an improved collaboration process I helped the company pursue new business development as well as enhanced the product team engagement and productivity.Achievements:• Identified through data new opportunities in product development, that lead to a new business development and users’ growth• Re-organized the product development process to follow human-centered design principles. By using design sprints and user testing I introduced a continuous iteration thinking while empowering the product team.• Established the method of opportunity assessment to prioritize the product backlog according to company strategy and market opportunities. The method led to a clearer decision-making process and enhanced the team’s trust through transparency.• Defined and implemented product KPIs and key-success metrics to enable a better product iteration process.

Stockholm, Stockholm, Se

I headed and directed a high-performing cross-functional team with a focus on customer’s engagement and retention. I analyzed and assessed customers’ data in order to create the most suitable segmentation and to maximize loyalty through tailored marketing campaigns.Achievements:• Set up and managed the engagement and retention team. • Boosted the engagement numbers by 350% by designing user-centered campaigns.• Defined the perfect segmentation which resulted in a 10% conversion rate for that specific campaign.

Stockholm, Stockholm, Se

I strategically, operationally, creatively and analytically coordinated a team of 6 defining the fashion and beauty directions of the site. I developed and executed on an editorial calendar as well as managed all the contents sent to the users via newsletter, notifications and social media.ACHIEVEMENTS:• Introduced an analytical approach to the editorial calendar. The result was top-line' s growth as well as a more efficient use of capacity.• Refocused part of the content on the most loyal customers by creating a dedicated platform. This positively impacted VIP customers’ trends, both in terms of sales and time spent on site.

It

I created and established the brand’s internal press office as well as initiated its digital revolution. I managed the national and international press contacts and events while supporting the creation of Alberto Guardiani’s e-commerce.ACHIEVEMENTS:• Initiated the brand’s first ever e-commerce presence• Grew the editorial coverage by 50%• Recruited Sting and Katy Perry as testimonials of the brand

Milano, Mi, It

I managed public relations and events for a handful of Italian and International fashion and lifestyle brands.

M.A., Communication And Media Studies

Bachelor Of Arts In Communication