Born as an architect and urbanist between West and East, I was looking for a profession that could merge physical and digital, technology and creativity, to help people. And all in a sudden I was a Digital Product Designer.Throughout the years of my academic and professional experience, I developed a great interest in digital technologies and sustainability, smart urbanism, participatory approaches and visual culture. Hybridization, curiosity and dynamism are the driving values of my creative process; turning problems into opportunities is my life mantra.