Francesca D'Adamio Email & Phone Number

France

Parigi, Ile-de-France, Francia

Paris, France

• Led the development of innovative packaging design and a 360° omnichannel marketing campaign from concet creation to market implementation, enhancing brand visibility and consumer engagement
• Managed global portfolio at local level through strategic cross-functional workshops with countries, R&D and Marketing Insights teams, optimizing SKUs decisions
• Analyzed and reported data for annual operating plan, assessing local-global marketing alignment and country specific… Show more
• Analyzed and reported data for annual operating plan, assessing local-global marketing alignment and country specific opportunities/risks to guide executive budget decisions
• Resolved proactively brand-related challenges for 28 countries, crafting and implementing solutions in alignment with the global brand strategy Show less

Paris, France

• Directed a global digital transformation developing an in-depth playbook guiding 82 countries’ strategies in collaboration with international stakeholders and technology experts
• Conducted a comprehensive competitive intelligence analysis, delivering a strategic report for digitalization strategy and business decisions at the executive and senior management levels
• Created a Business Performance Tool to consolidate and monitor KPIs, driving informed decision-making and enhancing… Show more
• Created a Business Performance Tool to consolidate and monitor KPIs, driving informed decision-making and enhancing business operational efficiency
• Spearheaded the production of an internal team branding video, crafting targeted briefs for marketing agency and managing a tight timeline to enhance brand communication Show less

Paris, France

• Developed a comprehensive KPI dashboard for each of its 12 business lines with focus on specific figures and progress indicators
• Gathered data through interviews of each business line's managers and controllers

Pescara, Italy

• Structured a strategic 3-year marketing plan targeting the specialized niche of children's ceremonial clothing (ages 0-13) based on extensive research and customer insights
• Designed a comprehensive 360° communication strategy, involving social media engagement, store renovation and out-of-home advertising integration while preserving brand's identity and heritage
• Achieved consistent 10% annual revenue growth post-implementation of a performance dashboard, demonstrating the tangible… Show more
• Achieved consistent 10% annual revenue growth post-implementation of a performance dashboard, demonstrating the tangible impact of strategic changes
• Led an e-commerce project, overseeing the development of its business model and strategy, successful website launch, and overall project execution Show less

Pescara, Italy

• Led remodelation of B2C sales and communication strategy authoring an adaptive speech for costumers
• Engaged constructive conversation to understand customers’ needs
• Managed the treasury liquidity of the store
• Developed an individualized training plan for replacement worker

Master In Management - Pge, Business, Management, Marketing

• Master 1 in Paris, France • Master 2 in Madrid, Spain • Exchange in Sao Paulo, Brazil

Master'S Degree - Exchange

Exchange Program - Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Economics And Anagement

Graduated with honors 110 CUM LAUDE/110