I promote Politecnico di Milano to students from around the world, aiming at raising their interest in the university study programmes and in my country, Italy, as the right place to make a life-changing study experience. Main activities:- development of the marketing plan addressed to international students recruitment, through the competitors analysis and planning of campaigns costs and revenues - Participation to university fairs, organization and delivery of presentations abroad- Areas of the world I focus on: Latin America, Europe and South-East Asia- Collaboration with Italian Diplomatic Missions abroad and with international education agencies - Use of the CRM for the creation of tailored campaigns and for marketing analysis- Advertisement andstudents involvement on social media and online marketing through portals dedicated to the university world- Analysis of the results of the promotional activities through reports and statistics