Responsible for Retail Marketing Activities on a network of more than 600 PoS of both direct and indirect channels, branded and unbranded at national level.Leading a team of four people.

Responsible for Trade Marketing Activities on a perimeter of 400 Pos across Italy for all the business units of the company (Gaming, Merchandising, Telecom, Mobile Accessories).Main activities: Definition of trade marketing priorities for each businessDefinition of visibility in store and trade marketing activation of the main promotions and of the annual campaigns (Summer and Winter Sales, Christmas, Black Friday, Halloween etc)Close collaboration with commercial directors and buyers to translate commercial priorities into in-store activation and visibility materials Definition of the guidelines for field force and stores in terms of layout and visibility.Definition and management of trade marketing budget. Definition and development of GameStop store (1.500 sqm) during Milan Games Week Fair, the most important event in Italy for the Games market.Management of main corporate and consumer events such as GameStop annual convention and consumer events (new opening events, drive to store events etc).Definition and implementation of CSR projects.Development and implemention of new projects to bring entertainment inside point of sales and deliver valuable experiences to consumers. Team Management: coordination of a team of 6 people dedicated to develop creativity and in-store materials.

Management of the trade marketing processes of the mono-brand Vodafone retail channel (Vodafone Stores and Flagship Stores) at a national level.Allocation of the annual budget into activities aimed at translating marketing strategy into effective retail programs.Planning and execution of shop visibility in-stores, in cooperation with the Brand&Advertising department.Definition of promotional activities and materials agreed with the sales force and Marketing departments.Development of new concepts for the channel aimed at a more effective communication and a sales boost. Management of training in-store activities, of the visibility and sponsorship and with the main Vendors.Management of the main suppliers involved in the on-going retail projects (negotiation, briefing, budget monitoring, etc.).Definition and control of the visual merchandising guidelines across the channel.

Management of a portfolio of clients in the Large Chain Channel.Ensure achievement of sales targets on the assigned area.Constant monitoring of sales performances in terms of volumes, quality and growth of each product line.Analyze gap opportunities on each client in order to maximize sales results.Analysis of competitors and their strategiesManagement of good business relationships with partners, sometimes facing complex situations. Personal achievement: over-performing sales targets each year.

Increasing sales by leveraging in-store visibility in national retail storesDevelopment of projects with the Trade Marketing department to raise brand awareness in the different retail channels Building strong relashionships with the distribution network; working direcely within the staff and enhance the store staff engagement Working closely with the Trade Marketing and the Sales departments to achieve the goals set

Development of a portfolio of products for B2B marketCompetitive analysis and market research.Management of relationship with different suppliers and coordination among different departments.Road-show and training of new product to sales force across Italy.Personal achievement: development of 3 Apps (Vodafone Smart App) dedicated to B2B Channel.

12 months program based on different job assignments, starting with 1-month in‐store experience as sales clerk in a Flagship Store in Milan.

Definition of marketing strategies to increase market penetration in specific geographic realities. Organization of local events and activities in order to increase sales and local visibility according to local needs and inputs .Constant monitoring of results of local activities and market penetration.Personal achievement: local plan of domination in Florence area to increase penetration.