Responsible for RTW, MTM Key Customers WW - Operations ResponsibleDirect contact with the customers and orders managementAttending Fabrics' Fair in Italy and France to present our collection.Collection Merchandising: Sales performance analysis, Collection follow up, pricingactivity, market/competitor analysis.System management: data update and organizational improvements; online stock management;Power Bi implementation and update, implementation of CRM system.General sales back office activities: invoicing, transferring all relevant information toward ourmanagement system, responsible for International Shipments with different serviceprovider: planning and arranging.Project management: Special developments for customers startingfrom our Archive/special requests; Website update – Shopify; Instagram management & content creation, posting stories,direct contact with the customers, generating new leads throughsocial media interaction.

• Offer and market analysis, competitors study with the aim to better comprehend the business positioning within the industry and how to create an effective marketing strategy.• Website re-­design planning and implementation, Social Media planning, Google My business optimization and content creation, Trip Advisor optimization and community moderation.• Google ads creation and results report on a weekly base.

• Qualitative and quantitative analysis in order to develop the collection briefing;• Preparation of PowerPoint presentations for the launch of the collections; • Monitoring of sales at a global level, market analysis, study of competitors, participation in pricing activity.

• Content Marketing and Social media management to maximize traffic to the institutional website; • marketing and advertising activities on Amazon, optimizing Key-clients ROI; • monitoring of results, analysis of key metrics, development of strategies to improve sales performance, reporting.

• Market analysis, products study and analysis, packaging concept ideation, supplier research, supplier meeting and business development;• managed the unit's budget, with a production of 7 different products needed for the packaging process.

• Attività di reception e backoffice presso lo showroom aziendale.