Francesca Ferrari

Francesca Ferrari Email and Phone Number

Head of Sales and Marketing @ Pearson
Italy
Francesca Ferrari's Location
Italy, Italy
Francesca Ferrari's Contact Details

Francesca Ferrari work email

Francesca Ferrari personal email

n/a
About Francesca Ferrari

Head of Sales & Marketing with over 17 years of experience in commercial roles in the Educational and Learning sector, I bring extensive expertise in driving sales growth and crafting impactful marketing strategies. My career is marked by a consistent ability to lead high-performing teams of Account Managers, achieve and exceed revenue goals, and foster interdepartmental collaboration. I specialise in optimising processes through data-driven analysis and implementing innovative solutions that support sustainable growth and market expansion.By working with the world's leading learning companies, I developed skills in sales management, performance analysis, and business development, achieving measurable and lasting results in increasing market share of the Italian and International catalogues, acquiring contracts with major Italian Universities. My approach focuses on effective communication and a keen focus on marketing and product strategies particularly managing the transition to innovative digital learning products and the transition from B2B to B2C.I am passionate about sales and marketing, always seeking new challenges to find innovative solutions that improve operational efficiency and customer satisfaction. I love building trustful relationships with clients and team members, and I am dedicated to developing strategies that lead to healthy improvements. Areas of expertise: • Sales strategy development• High-performing team management• Sales performance analysis• Customer Relationship Management (CRM)• Sales planning and forecasting• Sales cycle management• Key account management• Business intelligence and data analysis• Process optimizationLooking to expand my network with fellow sales and marketing leaders. Let's connect and share ideas on driving growth and innovation in our field. Message me on LinkedIn!

Francesca Ferrari's Current Company Details
Pearson

Pearson

View
Head of Sales and Marketing
Italy
Website:
pearson.com
Employees:
711
Francesca Ferrari Work Experience Details
  • Pearson
    Head Of Sales And Marketing
    Pearson
    Italy
  • Pearson
    Head Of Sales & Marketing
    Pearson Mar 2022 - Present
    Milano, Lombardia, Italia
    Responsible for the commercial results of the Higher Education sector in the Italian market at Pearson. Managing an annual turnover of 5 m euros, overseeing a catalog of approximately 500 educational products and digital learning platforms. Key impacts:• Achieved annual and monthly revenue targets through precise planning and forecasting activities and constant sales performance monitoring.• Expanded the pipeline by 32% in the first half of 2024 compared to 2023, leading a… Show more Responsible for the commercial results of the Higher Education sector in the Italian market at Pearson. Managing an annual turnover of 5 m euros, overseeing a catalog of approximately 500 educational products and digital learning platforms. Key impacts:• Achieved annual and monthly revenue targets through precise planning and forecasting activities and constant sales performance monitoring.• Expanded the pipeline by 32% in the first half of 2024 compared to 2023, leading a team of 6 people (1 Key Account Manager, 3 Account Managers, and 1 Sales Assistant).• Boosted direct sales to institutional clients (Universities and Research Centers) by 30% and achieved revenue targets for the bookstore channel, managing and consolidating relationships with key clients such as Amazon, IBS, and Hoepli.• Launched the new eCommerce site and reached over 24,000 teachers with 27 marketing campaigns in the first half of 2024, managing 1 Senior Marketing Executive and coordinating an external Social Media Marketing agency.• Reduced the production costs of new editorial products by 10% and contributed to a 5% increase in operating profit in 2023 compared to 2022.• Reduced warehouse costs by 30% and delivery times by 3 business days by planning, organizing, and monitoring the operational aspects of the warehouse transfer.• Maintained stock coverage above 95% and ensured order fulfillment times were in line with contractual conditions.• Supported the CRM Tech team in the development, data migration, and testing phases, contributing to the successful transition from Siebel to Salesforce in January 2023.• Contributed to implementing the new European Business Operating Model and launching the new Oracle EBS management system in January 2024.• Collaborated with the Editorial Director, Finance Manager, Customer Service Manager, Supply Chain Manager, and Digital Distribution Manager to achieve a common goal, optimize processes, and improve company performance. Show less
  • Pearson Italia S.P.A.
    Sales Manager
    Pearson Italia S.P.A. Jul 2007 - Jul 2021
    Milano, Lombardia, Italia
    Developed and implemented sales strategies that led to achieving objectives and consistent revenue growth for 14 consecutive years. Key impacts:• Doubled Pearson's revenue from 2017 to 2021, leading a team of 6 internal collaborators.• Managed a sales network of 24 external agents for the promotion of the Bruno Mondadori brand.• Collaborated with the Editorial Director to ensure the publication of 40 new editorial titles per year, aligning editorial plans with… Show more Developed and implemented sales strategies that led to achieving objectives and consistent revenue growth for 14 consecutive years. Key impacts:• Doubled Pearson's revenue from 2017 to 2021, leading a team of 6 internal collaborators.• Managed a sales network of 24 external agents for the promotion of the Bruno Mondadori brand.• Collaborated with the Editorial Director to ensure the publication of 40 new editorial titles per year, aligning editorial plans with commercial objectives.• Supervised 5 Sales Consultants and 1 Sales Assistant, improving team efficiency.• Worked in synergy with the Editorial, Finance, Customer Service, Supply Chain, and Digital Distribution departments to optimize sales processes. Show less
  • Pearson
    Senior Sales Representative
    Pearson Apr 2006 - Jul 2007
    Milano, Lombardia, Italia
    Achieved and exceeded sales targets through consistent market share growth in the assigned universities, careful management of bookstores and faculty relationships, and diligent monitoring of performance and results.
  • Mcgraw Hill
    Sales Representative
    Mcgraw Hill Apr 2004 - Apr 2006
    Milano, Lombardia, Italia
    Achieved and exceeded sales targets by promoting the McGraw-Hill catalog at universities within the assigned territory.
  • Messaggerie Musicali Spa
    Sales Assistant
    Messaggerie Musicali Spa Oct 2001 - Apr 2004
    Milano, Italia
    Provided customer assistance, managed display areas, and handled replenishment orders to meet customer demands, ensuring the availability of new releases in the non-fiction section.

Francesca Ferrari Skills

Sales Management Business Strategy Business Development Team Management Marketing Communications Management Social Media Marketing Marketing Social Media Public Relations English Strategic Planning Training Crm Digital Media

Francesca Ferrari Education Details

Frequently Asked Questions about Francesca Ferrari

What company does Francesca Ferrari work for?

Francesca Ferrari works for Pearson

What is Francesca Ferrari's role at the current company?

Francesca Ferrari's current role is Head of Sales and Marketing.

What is Francesca Ferrari's email address?

Francesca Ferrari's email address is fr****@****rson.it

What schools did Francesca Ferrari attend?

Francesca Ferrari attended Università Degli Studi Di Milano, Liceo Scientifico Federigo Enriques.

What skills is Francesca Ferrari known for?

Francesca Ferrari has skills like Sales Management, Business Strategy, Business Development, Team Management, Marketing Communications, Management, Social Media Marketing, Marketing, Social Media, Public Relations, English, Strategic Planning.

Who are Francesca Ferrari's colleagues?

Francesca Ferrari's colleagues are Gail M Meyer, Pavithra Ashok, Alok Pandey, Janene Fraser, Ian Bowie, Jagannath Sahu, Beth Dahlke.

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