Francesca Fox Email & Phone Number

Australia

Sydney, New South Wales, Australia

Bristol, England, United Kingdom

- Developing the Digital Marketing Strategy- Creating the Social Ad Strategy and managing all social ads across Meta, Pinterest, YouTube & TikTok- Managing, and creating content for, Instagram, Facebook, Pinterest, TikTok, YouTube, LinkedIn and X (formerly Twitter)- Overseeing Influencer Strategy and campaigns- Project Management for integrated digital campaigns- Heading up digital partnerships & giveaways- Launching & growing on new platforms (Tik Tok, Youtube Shorts, Reels)- Retailer and food service presentations- Overseeing content production including working with external agencies- Setting, and reporting on, KPI's for digital growth- Website Management & Analytics- Food Photography, Videography & Editing

Bristol, England, United Kingdom

- Community Management- Community Building- Customer Service- Influencer Comms- Planning & executing Events Activation- Website Updates- Content Creation - Social media management across the business & the restaurant - Google analytics and social media tracking- Newsletters & other forms of digital marketing- Design work (AI, Photoshop) for menus, social assets, digital assets & promotional material

Bristol, United Kingdom

I started a Depop account and within two years became a verified Top Seller - meeting the guidelines of an average of over 4.5/5 stars on reviews and selling £2000 or more worth of items per month in each of the past 6 months. Through Depop I gained experience in offering great customer experience to clients, producing promotional photos, and community building - having built a following of 11k. I also gained great experience of content creation and SEO, discovering which keywords generated more unique shop views, post engagement and sales.

Hertfordshire

In my role at Aralia - a multi-award winning and two-time RHS Chelsea Flower Show landscape design company - I contributed to the company in a number of ways. This included:- Copywriting - for a multitude of blogs for the company's website, PR releases and external articles.- Social media management - managing the company's Twitter, LinkedIn, Facebook, Pinterest and Houzz.- Social media strategy and reporting. Following my work on the company’s social media, website traffic increased by 166%. Within my first month working on the company’s Twitter, tweet impressions increased from 11k to 20.7k impressions a month.- PR - Pitching PR pieces and producing press releases - landing articles in Inex Magazine and ProLandscaper. - Design - Producing brochures and project books with Adobe InDesign, Adobe Photoshop and Blurb Photobook.

London, United Kingdom

When I begun working for Aralia, the company's use of social media was minimal. Alongside creating an Instagram, Houzz and Flickr profile for the business, I worked on boosting their pre-existing Facebook, Pinterest and Twitter accounts, producing more content in order to generate more traction. I developed Social Media Calendars - using Hootsuite for scheduling - and produced monthly social media analysis reports for Aralia to maximise their use of marketing across all digital platforms. After my work on Houzz, Aralia's Houzz profile went on to win Best of Houzz Design 2015, 2017 and 2018.

Bristol, United Kingdom

My responsibilities at Greenhouse included:- Content creation - I was responsible for crafting content for both clients and the company, writing for a range of platforms including social media, blogs and newsletters. Platforms: LinkedIn, Instagram, Twitter, Facebook, Websites and Newsletters. Programs used: Hootsuite, Buffer, WordPress & Mailchimp.- Running the company's Instagram - Within my first week managing this, account reach increased by 50% , impressions increased by 235% and profile visits increased by 74%- Community building - I used tools like Audiense to find relevant, important new followers for my clients, building Twitter lists and collating spreadsheets of relevant, potential stakeholders.- Community management - Using software like Meltwater, I managed client's online communities, answering queries or negative comments and actively searching for relevant conversations to engage with.- Events research - I researched potential events clients could attend and developed pre, during and post-event plans for them to maximise their attendance with. - Evaluation and reporting - I developed monthly reports for clients, reporting back on influential new followers, weekly and monthly engagement figures and community management examples. As part of these reports I evaluated engagement figures across social, Google Analytics and across Mailchimp campaigns, reporting back on what made them successful.- Live tweeting & attending events - I attended, and live tweeted, events for both the company and my clients. - Creating visual assets - Using platforms including Adobe Spark and Canva I developed visual assets and GIFS for social media. - Client management - Developing relationships with clients, taking notes from meetings and alerting clients to any new coverage or important developments in their industry.- Digital outreach. Examples of my written work are given below.

Master Of Science - Msc, Social And Cultural Theory, Merit

Units included: - 'Understanding Culture' - 'Consumption, Sustainability and Development' - 'Understanding Social Movements' - 'Ethnicity.

Bachelor’S Degree, English Literature, First

Activities and Societies: Surf Society Member. Studying English Literature enabled me to develop my writing skills hugely. Presentations.

A Levlels

I completed my sixth form education at The Leys School, gaining 3 A Levels all equal to, or above, a C Grade. I attained these A levels.

High School, 5 A'S, 5 B'S

Activities and Societies: Debate TeamAchieved 11 GCSE'S (5 A's, 5 B's). I Performed for the Royal Youth Ballet whilst attending CCHS.