Francesca Haywood Email & Phone Number

Swindon, England, United Kingdom

I manage the English Heritage podcast, Kids Rule! magazine for young members and online content for English Heritage members. A large part of this role involves copywriting and editing, and maintaining the English Heritage brand on all pieces of content. I manage the approval of this content through an agency, developing and maintaining relationships with key contacts. This is a part time role which I do in conjunction with my other role at English Heritage, as an education marketing executive.

Swindon, United Kingdom

I manage email campaign copy and approvals, sent via an education specific marketing agency. I also look after the education website content, education twitter channel. Another large part of this role is tracking and analysing booking data, as well as supporting on managing the education marketing budget and invoice approvals. This is a part time role which I do in conjunction with my other role at English Heritage, as a content producer.

Swindon, United Kingdom

I manage the digital marketing for Swindon College, including social media posts and advertising, online communications with current and prospective students and the website content and design.A key aspect of my role is the creation, management and execution of a social media and content plan, from organic posts on social media channels, to adverts, website news stories and internal communications to students.I manage Facebook and Instagram advertising, ensuring campaigns are targeted and optimised to give the best results. I monitor campaign results and general insights through custom dashboards, campaigns and goals within google analytics.I also ensure all website content is updated regularly, including images, course landing pages, news and events. I also create my own graphics in Adobe InDesign software, as well as taking and editing photographs of college activity to support the content plan.I enjoy working with a range of people within my team and around the college, and have learnt a huge amount from working in a college versus a retail environment.

Swindon

Swindon, United Kingdom

I support the marketing manager in organising and delivering tactical and local marketing. I have been involved in the launch of the new Cardmarket brand from the opening of the first stores on October 2014, building brand awareness via local marketing channels, such as press, leafleting, giveaways and store launch activity.I took on an additional project of organising a range trial in adult books, including the briefing and printing of relevant POS materials and communicating store implementation. This is monitored as an ongoing trial to improve range sales.I manage relationships with third parties, such as O2 priority moments and various newspapers, to deliver effective, tactical offers to drive sales and footfall into WHSmith stores.I also set up store vouchers to execute an effective and flexible tactical marketing plan.

Cheshire, United Kingdom

During my final year at university, I held a part time position as a sales assistant at H&M. I was responsible for the maintenance of the Kids’ and Men’s departments, including range visual merchandising and ensuring front of department displays contained key products to drive sales.I worked closely with store visual merchandisers, using sales data to inform my merchandising choices.I provided training for a new colleague who started several weeks after myself, including store and delivery processes.Customer service was key in this role, and I enjoyed ensuring that customers received the best experience of the store.

Chester, United Kingdom

Having been published in Pandora in my second year of university, I successfully applied to be a co-editor of for my final year. I received and approved entries for the magazine website, copy editing and suggesting amends where appropriate. I, with my two co-editors, selected the best submissions from those published on the website to appear in the printed edition of the magazine at the end of the year.Additionally, I hosted monthly open mic nights, where students and staff were invited to share their writing with a forum of like-minded people.

Graduate Diploma, Physical And Biological Anthropology

Bachelor'S Degree, Creative Writing With English Literature, 2:1

Activities and Societies: Editor of University Magazine Pandora During my time at Chester, I also was published in the university.

A Levels, Literature, Media, Product Design, Fine Art, Photography

Activities and Societies: Journalist for the school paper