Experienced founder and owner of CrisisCast Limited (2013) which acquired and expanded MaST Digital in 2019. Two decades’ experience in the UK and US broadcasting (including 7 years at the BBC) and one in the security sector has yielded a firm belief that experience changes behaviour. Over those years have gathered and developed a solid team of committed professionals, including psychologists, film makers and actors who wish to use their significant range of tools, virtual and live, to ensure the behaviour changes are the intended one. Proven history of working well with both commercial and Government organisations in open, ensemble, collaborative and merry working partnerships.