Francesca Jacobus Email & Phone Number

Jersey City, New Jersey, United States

*Plans and executes campaigns to drive digital and retail value by creating an omnichannel experience through BetMGM and MGM touchpoints*Collaborates with MGM stakeholders to assist in finding opportunities to maximize customer loyalty and value from BetMGM and MGM customers*Coordinates and aligns across both internal and external stakeholders to ensure all omnichannel opportunities are in line with broader corporate strategy/KPIs *Partners closely with design and creative to ensure excellence in execution across touchpoints*Assists with the MGM Rewards database digital ongoing acquisition plan and when entering new states

Harrison, New Jersey, United States

*Delivers on all revenue goals associated with 450+ accounts of existing Red Members (season ticket holders), including maximizing renewal percentages, referrals, add-ons, groups and premium upgrades*Collaborates with services department to execute up to 12 Red Member events each year *Representative of the Manager In Training program (WINGS) with the objective of training and mentoring individuals on our Sales Academy Team*Create content for Red Member Monthly Newsletter and track KPIs to drive engagement *Authored and developed informational video series for Red Members *Achieved top renewal goals at 82.9% for revenue and number of seats*Supervised the 2020 Sales and Service Internship Program *2020 and 2021 Member Services Hustler Award Winner*Finalist in company-wide Innovation Tournament, with the target of driving revenue, which resulted in presentations to full leadership team

South Orange Nj

*Expertly collaborates within a team environment in the Stillman Information Office to quickly complete tasks, held to a high standard *Advises perspective and current students throughout their time within the business school, leading to a 82% completion rate

Lawrence Township, New Jersey

*Planned, researched, coordinated, and designed collateral material for fund raising events (50th Anniversary Champion's Reception, Snow Bowl)*Analyzed data relating to fund raising and major gift giving for Special Olympics NJ

South Orange, Nj

*Coordinated fundraising and donor support, which makes an immediate impact on Seton Hall Athletics and student-athletes*Exercised multi-tasking skills, while executing athletic events (golf outings, beefsteak auctions), for season ticket holders and donors

Harrison, New Jersey, United States

*Researched competitors, contacted vendors, and prospected new clients *Motivated and engaged loyalty for season ticket holder retention during Red Member Events and Red Bull matches

Toms River, New Jersey

*Strategically paired clientele advertisements with unique target audience that has the highest probability of taking action*Engaged numerous prospects to increase demand clients and onboard 150 new business partners*Published new case studies and bog posts using performance metrics to assist sales team with client presentations* Won 2016 Summer Sales Pitch Contest by becoming a strong advocate for the brand and clearly conveying brand message

Toms River, Nj

*Developed promotional content based on forecasted availability and traditional historical buying trends to expedite sales*Managed automation of client information to easily filter and sort to generate leads for follow-up, improve efficiency, and increase sales

Linwood Nj

*Designed promotional materials that will reach 5,000 possible donors in the surrounding area and stimulate brand recognition*composed new spring marketing mail piece to promote brand awareness and increase donations*Crafted brand specific copy for use on all future marketing materials

Egg Harbor City, Nj

*Crafted advertisements, promotions, and sweepstakes to consistently engage with target audience and loyal customers*Promoted sites based on previous analytics to feature most relevant seasonal products to increase sales and avoid discounting*Consistently evaluated activity on all social media accounts to remain top of mind and increase brand awareness

Master Of Business Administration (M.B.A.), Marketing/ Sports Management, 4.0

Activities and Societies: * Fully-Funded Graduate Assistantship *Women's Club Soccer Team *Financial Women's Association *Seton Hall.

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services, 4.0

Activities and Societies: *4 Years of Cross Country, Winter & Spring Track *Student-Athletic Advisory Committee *NJ Athletic Conference.