Francesca Kentimenos Email & Phone Number

• Design and implement email marketing campaigns that increased CTR by 2%.• Conduct A/B testing to optimize email elements like subject lines, content, and CTAs, improving the results of email campaigns.• Manage end-to-end email marketing campaigns, including segmentation, content creation, scheduling, and performance analysis.• Collaborate with cross-functional teams to create engaging content for website pages, ensuring a user-friendly interface and optimized user experience.

Montvale, New Jersey, United States

• Supported the Marketing team in copywriting and designing brand content for product spec sheets, packaging, website content, ads, and publicity material.• Analyzed competitor ads, websites, and socials to set marketing strategies for future content and campaigns.• Led product testing and market research initiatives for new products, ensuring alignment with customer demand while playing a key role in product launch.

Hawthorne, New York, United States

• Prepared and analyzed detailed reports on the marketing campaign’s overall performance on Google Analytics, Microsoft Ads, Yahoo Ads, and Amazon.• Optimized low-performing ads on Google Ads.• Navigated the website backend, integrating new products and content, while also overseeing the management and updates of existing content.

Hawthorne, Ny

• Handled a high volume of incoming calls, providing accurate information to customers and resolving issues, ensuring a positive shopping experience.