Francesca L Secchi Email and Phone Number
Francesca is a highly self-motivated Commercial Director, with 20 years’ experience working within commercial activation alongside some of the world’s most high-profile brands such as Shell, Scuderia Ferrari, Aston Martin Cognizant F1, Mercedes-AMG Petronas F1 and Porsche AG. Her time spent in the demanding, innovative world of Formula 1, paired with her language skills (Italian & French), have proved to be valuable commodities for clients and stakeholders alike. She has led teams and delivered successful international activations across project lifecycles, from strategic planning and execution of results-driven initiatives through to analytical review. Her broad experience covers multiple disciplines incl. partnership/sponsor management, live global events/operations and hospitality, integrated marketing campaigns, press office and corporate communications, thereby also offering a collaborative, comprehensive and practical perspective. Key skills:F1, motorsport & sport sponsorship activation: - Strategic consultancy
Crunch
View- Website:
- crunchcommunications.co.uk
- Employees:
- 24
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Director Of Special Projects And CommercialCrunchUnited Kingdom -
Director Of Special ProjectsCrunch Oct 2023 - PresentLondon -
Sport/F1: Project Director | Partnerships | StrategyFreelance Consultant Jan 2018 - Jan 2024LondonIncludes:-Canon sponsorship of Birmingham 2022 Commonwealth Games, Head of project for Bright Partnerships Ltd- Aston Martin Cognizant F1. Head of Off-track events (contract)Petronas global launches with Mercedes-AMG PETRONAS Motorsport featuring Lewis Hamilton- Italy, Crunch Communications Ltd. (Crunch)- Overseeing all elements including strategy, content, client liaison, guest experience, press conference and communications’ management incl. social/digital, talent management, operations (incl. F1 demo) and event production, HSSE, onsite direction and reportingFilm/content production for Kingdom Creative, throughout 2020- Across multiple client accounts (INEOS, Porsche AG etc.) from global media events to live activationsEpson partnership with Mercedes-AMG PETRONAS Motorsport, global guest activations, Crunch- Planning & direction of multiple B2B bespoke activations at F1 races- IRP management alongside Epson board members, FranceLuftgekühlt’s European debut, Sports Purpose- Managing event deliverables for the 1,500-person cult-Porsche event at Bicester Heritage Formula 1 Pirelli Hot Laps' programme, Crunch- Programme management and paddock/race-track operations alongside F1 and manufacturers (Mercedes, Aston Martin, McLaren, Lamborghini)F1 Experiences (official F1 partner): worldwide onsite programme managementFurther details available on request
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Head Of Off-Track Events & Guest ExperiencesAston Martin F1 Team Apr 2021 - Oct 2021London, England, United Kingdom -
SabbaticalN/A Jan 2017 - Dec 2017Travel and General Election 2017 campaigning/press office support
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Head Of Events - Motorsport Sponsorship & Event Project ManagementCrunch Communications Ltd - Motorsport & Sport Sponsorship Activation Jan 2016 - Jan 2017London, United Kingdom- Leading all international events and hospitality client accounts: strategy, delivery and finance- This included Shell’s motorsport partnerships with: Ferrari - Formula One and road cars Ducati - MotoGP BMW - DTM Hyundai - WRC WEC- Development and launch of Shell’s extended hospitality programme: F1, MotoGP, WRC, WEC, DTM- Strategic delivery of clients’ sponsorship rights and business objectives - Facilitation of a compliant and effective online booking portal/creation of tiered package options to support volume sales growth and year-on-year efficiency- Managing departmental and programme budgets- Management and coordination of 10+ - Implementation and development of ISO quality management processes for all agency account teams- Agency management team member and consultant across all agency accounts/pitch work- Achieved globally recognised HSE standard for agency- Financial oversight, forecasting and tracking of departmental budget- Staff recruitment, training, appraisals and targets (since 2014) -
Senior Account Director, Shell Partnership With Ferrari, Global Hospitality, Press Office And EventsCrunch Communications Ltd - Sports And Motorsport Sponsorship Activation May 2014 - Dec 2015London, United KingdomResponsible for a core team within the global hospitality and press office programmes leveraging Shell’s partnership with Scuderia Ferrari -Responsible for agency set-up and delivery of global hospitality programme in minimal time, hitting all targets and resulting in excellent guest feedback-Team recruitment and training, process implementation, HSE & IRP, strategy, finance, reporting, package and pricing development and event delivery for all F1 race weekends, 50+Maranello factory tours, numerous track days-Large-scale/ complex events such as Shell's Title Sponsorship of Belgian Grand Prix-Daily liaison with key stakeholders, clients, governing bodiesProject/event direction for key campaigns across multiple activation channels for example:Shell’s inaugural title sponsorship of the Goodwood Festival of Speed -Delivery of the key moment hillclimb between John Surtees and Kimi Raikkonen. See link-PR activation, guest and stakeholder key messaging strategy and communications, branding, VIP logistics, hospitality programme delivery, broadcast management, content development Photocall on Monza banking- Bringing the Ferrari SF15-T and Ferrari 166 F1 cars onto the Monza banking during the Italian GP, for a photocall with Ferrari and Shell team members in order celebrate a key sponsorship milestone -
Account Director, Shell Eco-Marathon (Now Make The Future), Partnership ManagementCrunch Communications Ltd Mar 2013 - May 2014LondonSponsorship programme/package development and creation for potential partners of Shell’s global flagship event - now known as ‘Make the Future'-Sponsorship account management and strategic development for potential and current partners and stakeholders e.g. HP-VIP hospitality programme creation and onsite implementation, launching at flagship event in Rotterdam -
Freelance Sports Sponsorship Activation, Events And Public Relations ProfessionalFreelance Sports Sponsorship Professional Jan 2011 - Mar 2013London, United KingdomFor Crunch Communications Ltd: -Management of global brand approvals for stakeholders wishing to use the Ferrari brand-B2B activations-Shell's Technical Partnership with Ferrari sponsorship activations -Digital content management-Onsite event management for global promotion events in Italy and Abu DhabiOther clients included:Firstco Braben Media & Sports PR Opinium Research MSB Research Mediatica
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Press Officer, Shell Technical Partnership With FerrariPrism Ltd Jan 2006 - Aug 2008Overseeing the global PR and press office activation leveraging Shell’s partnership with Scuderia Ferrari -Defining global strategic communications, monitoring all global markets’ media output -Press officer/point of contact at the Formula One races-Coordinating high profile events, press conferences and appearances in collaboration with the team-Development and implementation of PR programme and content-Team/driver briefings-Logistical direction of complex events such as street demos with the Ferrari F1 car and drivers -Point of contact for global Shell markets-Media training and Crisis Communications/IRP management-Corporate communications-Moderating media interviews, hosting Q & As and coordinating photo shoots-Written communication and management of communication materials-Strategic consultancy, for example development of key messaging, introduction of new technical regulations etc. -
Ford Uefa Champions League. Onsite Event ManagerPrism Ltd May 2003 - May 2006Manchester, Istanbul & TurinOnsite event coordination of marketing & guest programmes as part of Ford’s sponsorship of the Champions League including the finals in Manchester 2003, Istanbul 2005 and other matches over the course of recent seasons
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Press Officer, Shell Technical Partnership With Ducati CorsePrism Ltd Jan 2005 - Dec 2005-Public relations and press office programme-Onsite management at races -Rider Q&A hosting in suites
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Account Manager, Jaguar Cars Formula One Global Hospitality ProgrammePrism Ltd Sep 2002 - Dec 2004-Managing the Jaguar Cars global Formula One hospitality/marketing programme (Paddock Club and private suites)-Attendance at Formula One races, test sessions and large scale events across the global Jaguar Cars network-Development and management of Jaguar Track Days (Monza, Silverstone, Barcelona) and factory tours in Milton Keynes- Ticketing & travel-Collaborating with partner luxury brands -VIP programme management including gala dinners and yacht partiesMicrosoft PowerPoint, Microsoft Word, Microsoft Excel
Francesca L Secchi Education Details
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French & Italian
Frequently Asked Questions about Francesca L Secchi
What company does Francesca L Secchi work for?
Francesca L Secchi works for Crunch
What is Francesca L Secchi's role at the current company?
Francesca L Secchi's current role is Director of Special Projects and Commercial.
What schools did Francesca L Secchi attend?
Francesca L Secchi attended University Of Bath.
Who are Francesca L Secchi's colleagues?
Francesca L Secchi's colleagues are Harry Millward, Anouska Strähnz, Paolo Marcelli, Sophie Milne, Amelia Cook, John Kelly, Lucy Watts.
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