Francesca Lazzara Email & Phone Number

• Leading a sales team across key high-potential regions in Neurology therapeutic area• Engage directly with clinicians to build strong professional relationships, understand specific needs, and deliver tailored solutions.• Oversee execution of regional projects, ensuring alignment with unique local requirements and territorial specificities.

Milano

Descrizione• Support in the development of the Brand Plan, together with the team, based on the International Brand Team Strategic Guidance; • Implement marketing activities and promotional campaigns, ensuring agreed timelines; analyse results, collect feedback and propose changes and improvements; • Support Team in managing congresses activities; • Ensure a continuous budget control for assigned activities; • Be a reference partner for Field Force (sales aid training, Field visits and local implementation of marketing projects); • Analyse market data, deliver reports and propose the market research program; • Assist in the global alignment with BIAL Italy’s marketing plans, regular reporting and open dialogue with the International brand team (marketing and medical areas); • Ensure BIAL compliance with all National, Local and Company regulations, policies and procedures together with the Marketing Manager

Milan Area, Italy

Managing development and execution of the products’ brand plans as Marketing Manager ad interim (prescription and CE devices) in coordination with the EMEA marketing team, Italy General Manager and cross functional team (sales/medical affairs/market access/compliance). Involved in developing and executing market shaping, penetration strategies and tactics. Responsible to drive digital transformation- Manage the assigned brand/s, including preparation of launch plan for new product/s and management of lifecycle for product in portfolio;- Significantly contribute to Santen Italy Customer Facing Team, and fully collaborate with medical and sales on all relevant projects;- Contribute to the definition and communication of Santen Italy Marketing Strategy;- Creates a solid and proficient relationship network with Italian Key Opinion Leaders in assigned Brand/s related diseases;- Take full responsibility for brand performance and expenses;- Implement marketing projects and promotional material in line with local laws and codes;- Responsible for marketing budget expense planning and cost controlling;- Train the sales force on brand/s strategy, messages and promotional material;- Analyze sales, market trends, identify business opportunity, prepares sales forecast for assigned brand/s and market present and future scenario analyses;- Collaborate effectively with EMEA and country marketing, medical, sales and other functions to implement EMEA strategy locally.

Milan Area, Italy

Congress and meeting managerBuyerOffice Manager during the start-up phase

Milano, Italia

- Support the Head of the Sales Force Effectiveness Department; as Executive assistant;- Collaborate with trainers and vendors performing auxiliary and administrative work related to the different aspects of development and implementation of Training Programs and Business tools.- Monitor expenses against the budget, gaps analysis and corrective actions proposal. - Organization of international meetings held in Europe, Africa and Middle East. - Keeping updated distribution lists, training calendars and the EMEA Training website.

Piacenza (Milan Area)

Event Organization primarily in the scientific and health fields and managing of CME credits for participants.On the Secretariat Team: Working in the Operational Department.Duties included:- Dealing with the most important suppliers and clients of the company.- Managing different aspects of the entire event: social events programme, transport and internal shuttle services and hotel bookings, written correspondence and telephone liaison, contact with local authority.- Attending events in order to coordinate and oversee the smooth running of the programme.- Budget Preparation- Updating the company website.Achievements to date:I worked in a team organizing all areas of many very successful events (product launches, congresses, incentive travel) and it allowed me to improve problem solving and communication abilities.

Postgraduate Master In “Tourism Economy”, Economia

Certified Digital Marketing Professional

Master Healthcare & Pharma Marketing

Short-Master For Executive Assistant, Professionalizzante

Bachelor Of Tourism Science And Local Community, Sociologia, 107/110

Graduation Thesis title: “The relation between tourism and e-commerce: the protection of the consumers’ interests”