Francesca Leone Email & Phone Number

Nice, Provence-Alpes-Côte d'Azur, France

Paris Area, France

• Leading a team of two staff members to ensure sustainability of sales targets and promotion execution
• Commercial plan definition and promotion setup based on market objectives, sales performances and channel strategy
• Interaction with central revenue management to adjust market level prices based on sales targets, commercial plans and market insights
• Definition of accessibility plan in coordination with central Travel Service

Genoa Area, Italy

• Commercial planning and business development coordination for Spain, South/North America and Emerging Markets
• Commercial activities coordination by monitoring sales performances by products and distribution channels
• Long term plan strategy definition in collaboration with each market commercial area
• Strategic business development projects across departmentsMain Achievement
• New segmentation and service model definition for Spanish travel agencies based on actual revenue and potential performances leveraging on geo-localized data

Sydney, Australia / Turin, Italy

• Responsible for all marketing plans, sales strategies, marketing operations and business development.
• Create strategic messaging and generate initial demand by testing different channels
• Build sales negotiating deals with retailers and growing accounts distribution network
• Manage of social media, pricing structure, promotions, SEO and Google analyticsMain Achievement
• Championed the development and launch of e-commerce website and started a distribution network around Sydney

Genova

• Responsible for the revenue performance of Spain, South America and Asia:
• Optimize yields through effective inventory management and pricing strategy
• Analysis of booking patterns and market trends for building revenue growth. Prepare, analyze and present information on strategic revenue enhancement projects
• Use and control of a pricing optimization software (CPRO) to forecast revenue performance and to enhance market opportunities
• Negotiate and secure market deals, promotions and dynamic rates rules, building constructive communication with sales force and marketing departmentMain Achievement
• Exceeded budget objectives in 2014 and 2015, winning a prize for best revenue performances 2014

Genova

Media planning monitoringAssistance in communication campaigns development across head office and subsidiariesAnalysis of media campaign effectiveness through KPIs measurement

New York, New York, Stati Uniti

Corporate travel consultancy Assistance to managers in person providing customized solutionsBusiness events and meetings organization

Vancouver, BC, Canada

Promoting and selling travels to customers in personTaking payments and providing general customer service and data entryTour guides assistance on various tours around British Columbia and Washington State

Laurea Magistrale, Marketing Management, 106

Erasmus

International marketing, B2B marketing, Online Marketing, Leadership in Action

Laurea, Economia Aziendale E Management, 103