Francesca Lloyd Email & Phone Number

Manchester Area, United Kingdom

London Area, United Kingdom

Creating advertising copy for brands predominantly in the digital and mobile/app space. Clients included a huge category-leading cloud storage provider, a global online security software company, a fast-emerging plant-based meat brand, a travel startup, a video-based social app, an app for sober dating, and a US-based financial education app for.

London Area, United Kingdom

• Managing creative, copy, brand messaging, social media and email marketing
• Directing, editing and writing copy, including short-form copy (performance marketing, social media), micro copy (UX, copy for future app) and long-form copy (video scripts, blog articles)
• Art-directing content for production by freelancers and agencies
• Script writing and directing video production – from 2,000 miles away!
• Creating and implementing content strategies
• Management of social media – including content strategy, influencer marketing, content creation, copywriting, publishing and analytics. Despite the fact that Instagram shut us down. TWICE. And again recently, which.

Spanish, Nahuatl, Maya, landscape, culture, history, anthropology, sloths, toucans, monkeys, bachata, vallenato, jazz, tacos, arepas, beignets and every other local delicacy or slice of culture we could consume.

London Area, United Kingdom

A successful contracting stint in 2019–20 brought me back to this money transfer app in 2021. With the tone of voice fully implemented (my 2020 legacy), I turned my attention to creating new and improved copy for all marketing comms, including creative campaigns for social media (organic and paid, global and regional), editorial and co-branded marketing.

London Area, United Kingdom

In 2021, Owen Drew won their impressive pitch on BBC's Dragons’ Den, securing funding from entrepreneur Touker Suleyman. With more consumer eyes than ever on the business, founder Drew Cockton enlisted my help to elevate some of the brand’s copy. Working with Drew, I wrote creative copy for product pages, social and press – including the launch of Owen.

baraka is a game-changing trading app, based in Dubai and catering for both new and experienced investors in the region. I worked on all the copy for baraka's "empower pack", edited and optimised all app copy and crafted the brand story and value proposition from scratch.

I created engaging thought leadership content for LinkedIn to boost the personal brand of global CEOs and founders, including well-known business owners and leaders in sustainability, interiors, tech and remote working.

Turkey, Tanzania, South Africa, Namibia

A small hiatus from copywriting to explore an incredible part of the world.

London Area, United Kingdom

In my year-long contract as Senior Copywriter, I led an overhaul of brand and marketing copy, and messaging strategy, at this fintech startup. This meant writing for both B2C and B2B, including co-branded ad campaigns with Ripple, TransferGo's partner for blockchain payments.I worked on TransferGo's biggest ever OOH and multichannel ad campaign to.

London Area, United Kingdom

• As copywriter and brand guardian at this popular interiors brand, I created all written content across all channels, generating ideas and concepts from scratch while creating and implementing messaging for all.
• Brand ownership – creating and implementing the tone of voice across all channels, creating comms guidelines, and leading comms strategy for partnerships, category launches and promotions
• Editorial – blog, brand storytelling and messaging
• Advertising – creative ad campaigns for London Underground, OOH, national newspapers and home magazines, extensive paid social and search campaigns
• Partnerships – working with John Lewis, Debenhams, Wayfair, Miller Harris and more
• CRM – writing all copy for six newsletters per week, while writing and managing all lifecycle email content. I also spent six months as interim CRM Manager.

London Area, United Kingdom

• Responsibility for managing, overseeing and auditing website content, and launching all products (100s of SKUs a week) on Magento. This included over 15 made-to-order ranges and over 700 ‘Editions’. My remit also.
• Writing keyword-rich, optimised product descriptions
• Site-wide visual merchandising to showcase newness, improve aesthetics and run A/B tests
• Coordinating teams to ensure that design brief, QC reports and merchandising database were in sync
• Conducting weekly site audits to proactively improve content accuracy and optimisation
• Creating pages and updating homepage content in line with fast-changing (and last-minute) trading requirements.

London Area, United Kingdom

This was my first experience defining and refining a tone of voice! I worked across three brands, writing copy for landing pages, products, social, performance campaigns, blog articles, POS and more.

London Area, United Kingdom

London Area, United Kingdom

With sole responsibility for the Marketing function across three offices and two continents, my role was broad and holistic, involving content creation and digital marketing, with a focus on copywriting, website management, social media and brand storytelling.While managing a series of successful events and meet-ups, I also put time aside for award.

London Area, United Kingdom

I supported five busy Managing Partners at this media agency to help give Carlsberg, McDonalds, Luxottica and PepsiCo a great agency experience, while assisting client account teams with projects, events and client presentations.

London Area, United Kingdom