Francesca Macolino Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

As an AI product manager at Frog Munich, I lead cross functional teams of Experience and AI designers, AI engineers and Software engineers in the early development of generative AI - powered product for different clients.Additionally, I'm in charge of the GenAI upskilling program for the whole office made of 30+ professionals

Milano, Lombardia, Italia

Final Design Studio - A.Y. 2023/2024 - First semesterMember of the teaching team of the "Final Design Studio" course addressing students in the second year of the master's degree in Digital and Interaction Design at Politecnico di Milano. The lab provides them with skills to manage a highly innovative product/system design project from conception to validation of the final prototype. Within the team, my role is to guide students toward learning agile methodology for product development and validation methods with users. With this goal, I combine face-to-face lectures with direct supervision and support of student team design activities through facilitation of workshops, template creation, and weekly reviews.Design for Digital Trasformation - A.Y. 2023/2024 - Second semesterMember of the teaching team of the "Design for Digital Trasformation" course addressing students in the second year of different design master's degrees at Politecnico di Milano. This course provides students with skills in applying Design Thinking and System Thinking for digital transformation integrating the expertise of the Department of Electronics, Computer Science, and Bioengineering (DEIB) with the Department of Design ones. Within the team, I combine face-to-face lectures with direct supervision and support of student team design activities. I oversee their application of agile methods and team dynamics with weekly reviews.

Milano

In collaboration with Arox srl, a software development company, I led UX/UI redesign for the Politecnico di Milano 2022 Open Days application and its improvement in 2023. My responsibilities included user stories and flows, wireframes, high-fidelity prototypes, and the new design system development. The app gained 12K+ users and achieved a remarkable 4.3/5 rating, reflecting its user satisfaction and the effectiveness of the design choices.

Monaco Di Baviera, Baviera, Germania

Initially joining UnternehemerTUM as an Interaction Designer, I leveraged my expertise in creating user-centred experiences to develop BFF-T, a digital solution to support the Bavarian Trade Inspectorate in ensuring online shops compliancy with European regulations. Showing the product's potential, I convinced stakeholders to fund another 3 months of development and nationwide validation, eagerly transitioning into the role of Product Manager.I oversaw the agile product development lifecycle, leading an international multidisciplinary team of software engineers, AI engineers and interaction designers. A key aspect of my role was customer validation and stakeholder management. I ensured that BFF-T effectively met user needs by actively engaging users, gathering feedback and incorporating them into the product roadmap. The product has been presented to the EU Commission generating interest in a joint project between Germany, Austria and Switzerland.

For three months, I has been in charge of design and develop the high-fidelity prototype of a B2B software catering to the needs of real estate agents throughout the selling process. I placed significant emphasis on creating a cohesive design system that aligned with the established brand identity. To optimize the user experience, I crafted structured user flows and intuitive navigation, ensuring seamless progression through each phase of the selling process. Additionally, I incorporated features to enable real-time tracking of daily progress and provide a comprehensive overview of all ongoing sales at a glance.

Milano, Lombardia, Italia

As part of a collaborative team of UX/UI and service designers, I conducted user research and testing, facilitated sprint workshops, and performed heuristic evaluations to inform redesign requirements. I contributed to the design of software interfaces for police department, hospital food management, and patient clinic folder management. Skills: User research, UX design, service design, design systems, interactive prototypes, user testing, software and web app design, co-design, UX/UI design guidelines

Genova, Liguria, Italia

During my bachelor internship, I gained the first experience in the field of digital product development. My responsibilities included designing newsletter and presentation templates, creating wireframes for websites, and developing landing pages.

Genova

During my tenure as a Fresher-Tutor in the Architecture and Design Department at the University of Genoa, I assisted new students during their initial months of their high education path. Through one-on-one meetings and group presentations, I provided guidance and support to help them navigate their university experience.This experience as a Fresher-Tutor reflects my passion for mentorship and my dedication to fostering a positive and supportive learning environment.

Master'S Degree, Digital And Interaction Design, 110/110 Cum Laude

Activities and Societies: Students delegate The Master's degree in Digital and Interaction Design equips graduates with the expertise.

Web Design

The Web Design professional course is an intensive specialization program for graphic professionals seeking to enter the digital web.

Bachelor'S Degree, Design Del Prodotto E Della Comunicazione, 110/110 Cum Laude

Activities and Societies: Students delegate The bachelor degree in Product Design and Communication prepares professionals for the entire.

Diploma, Corso Per Studenti Di Eccellenza, Science And Technology For Sustainability, Gpa: 29,5

The high education course in Science and Technology for Sustainability develops conceptual approaches, cultural awareness, and skills.

Diploma, 88/100