Francesca Malone Email & Phone Number

London, England, GB

GB

• Rayne Shoes is one of the most celebrated British heritage shoe brands of the 20th Century, having been worn by some of the worlds most iconic women including Elizabeth Taylor, Brigitte Bardot, Vivien Leigh and Lady.
• Re-branding – Worked alongside CEO to re-develop, re-launch and re-design logo, packaging and concept design.
• Accomplished an exciting, attractive and fresh brand image.
• Accountable for the design of the brands story communication, and delivered a high end printed and digital brand booklet.
• Contributed and credited with archive/material research for 'Rayne, Shoes for Stars' book.
• Worked alongside designers including Laurence Decade for research, development and design.

GB

• Step2wo, a high fashion luxury children's shoe brand that combines its trend -led, edgy, yet elegant approach to design. The brand is loved across the world with presence in Harvey Nichols, Brown Thomas and Selfridges.
• Brand Management - Successfully developed and communicated a clear-cut brand identity.
• Managed and merchandised all new and existing luxury children's clothing, footwear and accessories for Harvey Nichols, Selfridges, Brown Thomas, Next and Step2wo online platforms.
• Successfully managed different online product creation systems.
• Identified areas of improvement and implemented changes to better the customers experience.
• Initiated new in-house processes to suit product creation and management of each online platform.

• Order queries (liasing with suppliers and the buying team).
• Chasing deliveries and organising stock moves between stores.
• Dealing with store, customer and supplier queries.
• Placing important orders on the system.

New York, NY, US

• Assisted stylist on photoshoots.
• Organised the in and outgoings of luxury samples.
• Researched style concepts, clothing and accessories for photoshoots.
• Acquired an insight into working within a close nit fashion team consisting of Editor, stylist and assistant.
• Liaised with luxury brands for various requests and queries.
• Dealt with all manners of phone queries.

London, GB

• Familiarised myself with the workings of a newspaper
• Worked alongside Journalists and Stylists
• Communicating with PR’s
• Researching and organsiing samples for upcoming shoots
• Researching specific style ideas
• Purchasing of clothing for photo shoots

• I assisted as a fashion intern on London Fashion week for 2003, 2004, 2005 and 2007.
• Assist in the general organisation of shows
• Responsible for guest list and organising seating
• Assisting VIP'S
• Helping out backstage
• Model Dressing

London, England, GB

• Provided excellent customer service in keeping with the stores ethos
• Worked within a strong sale driven environment
• Gained distinguished communication skills
• Merchandising of product to suit customer, product and store
• Built a clear understanding of different types of clientele and their needs
• Acquired strong team player skills