Rayne Shoes is one of the most celebrated British heritage shoe brands of the 20th Century, having been worn by some of the worlds most iconic women including Elizabeth Taylor, Brigitte Bardot, Vivien Leigh and Lady Diana. After a 25 year hiatus the brand has been resurrected. After previously holding warrants from Her Majesty Queen Mary and The Queen Mother, the brand are now back on the list for the fourth time; having been awarded a Royal Warrant for Her Majesty Queen Elizabeth II. Reviving the brand meant understanding who Rayne were. This was approached from all angles, using this to influence how future design was to be interpreted, logos, packaging and overall brand communication.• Re-branding – Worked alongside CEO to re-develop, re-launch and re-design logo, packaging and concept design.• Accomplished an exciting, attractive and fresh brand image.• Accountable for the design of the brands story communication, and delivered a high end printed and digital brand booklet.• Contributed and credited with archive/material research for 'Rayne, Shoes for Stars' book.• Worked alongside designers including Laurence Decade for research, development and design.

Step2wo, a high fashion luxury children's shoe brand that combines its trend -led, edgy, yet elegant approach to design. The brand is loved across the world with presence in Harvey Nichols, Brown Thomas and Selfridges. • Brand Management - Successfully developed and communicated a clear-cut brand identity. • Managed and merchandised all new and existing luxury children's clothing, footwear and accessories for Harvey Nichols, Selfridges, Brown Thomas, Next and Step2wo online platforms.• Successfully managed different online product creation systems.• Identified areas of improvement and implemented changes to better the customers experience.• Initiated new in-house processes to suit product creation and management of each online platform. • Provided a seamless way of working for all involved offering solutions for future progress.• Drove continual sales growth by implementing all seasonal sale and promotions on all online platforms.• Designed all email marketing which resulted in an increase in customer growth and spend.• Managed all social media content and activity achieving continual customer engagement and awareness.• Resident stylist/ creative for all seasonal photo shoots, delivering strong imagery promoting the luxury brands.• Accountable for all graphic design related tasks including and not limited to seasonal artwork, branding, packaging and ads achieving a consistent brand identity and customer engagement.• Worked closely with the CEO to review, report and plan on ongoing growth.• Provided management and support to the team ensuring speed and accuracy in product creation and sales.• Worked alongside head buyer and designer providing trend analysis and design ideas for new season product and new season buy that was both commercially attractive and innovative.• Increased brand awareness and customer engagement by working alongside PR and Influencers.• Produced engaging, informative and accurate copy writing for all product.

• Order queries (liasing with suppliers and the buying team).• Chasing deliveries and organising stock moves between stores.• Dealing with store, customer and supplier queries.• Placing important orders on the system.

• Assisted stylist on photoshoots.• Organised the in and outgoings of luxury samples.• Researched style concepts, clothing and accessories for photoshoots.• Acquired an insight into working within a close nit fashion team consisting of Editor, stylist and assistant.• Liaised with luxury brands for various requests and queries.• Dealt with all manners of phone queries.• Assisting with the day to day issues and needs of the fashion team.• Developed even stronger communication and team skills.

• Familiarised myself with the workings of a newspaper• Worked alongside Journalists and Stylists• Communicating with PR’s• Researching and organsiing samples for upcoming shoots• Researching specific style ideas • Purchasing of clothing for photo shoots

I assisted as a fashion intern on London Fashion week for 2003, 2004, 2005 and 2007.• Assist in the general organisation of shows• Responsible for guest list and organising seating• Assisting VIP'S• Helping out backstage• Model Dressing

• Provided excellent customer service in keeping with the stores ethos• Worked within a strong sale driven environment• Gained distinguished communication skills• Merchandising of product to suit customer, product and store• Built a clear understanding of different types of clientele and their needs• Acquired strong team player skills• Observed and adapted to upcoming and apparent trends• Use of numeracy skills