Francesca Meloni Email & Phone Number

Switzerland

Dubai, United Arab Emirates

Dubai

• Global and local Brand Strategy, Brand Communication, integrated communication plans and execution• Digital: SEO, SEM, Social Media, Content Marketing, Websites• Advertising: ATL, BTL, Activations• Media • Branding• BTL• Production: Video, Photo, Radio, Press and Outdoor.

Geneva

- Communication and Marketing Strategy development- Web and Social Media operations- Media Relations- Events- Sponsorships coordination- Internal Communication- BTL: brochures and leaflets

Genève

CLIENT: Novartis Global – Voltaren and Otrivin; Novartis Italy and France.RESPONSIBILITIES:- Lead creative and strategic department in the development of outstanding communication campaigns- Identify business opportunities with both new and existing customers- Work with customers to understand business needs and provide optimum solutions- Manage day to day activities of Account Managers and Account Coordinators- Provide support and guidance to the account management team- Track and monitor overall account performance to meet revenue targets- Coordinate creative department and production- Manage contract renewals and financial negotiations

Milan

CLIENTS:Linear Assicurazioni Online, Kimbo, Humana, Husqvarna.RESPONSIBILITIES:- Agency Start-up management- Generic HR Management and Building Account Management Team- New Business coordination- Lead creative and strategic department in the development of outstanding communication campaigns- Manage day to day activities of Account Managers and Account Coordinators- Provide support and guidance to the account management team- Track and monitor overall account performance to meet revenue targets- Coordinate Production Department- Manage contract renewals and financial negotiations

Milan Area, Italy

CLIENTS:Telecom Italia, Impresa Semplice, TIM, Alice, Mandarina Duck, Regione Sardegna,Tecnica.RESPONSIBILITIES:FOR THE TELECOM ITALIA CLIENT (ALICE BRAND)- Coordination of an international team made of 3 agencies (in 3 different countries France, Germany and The Netherlands) each composed by several accounts and creatives;- International Brand development with a Brand agency based in Berlin;- Production coordination for each countryOTHER CLIENTS- Management of 3 account coordinators;- Team Building and coordination of strategic, production and account department;- New Business- Briefing Creative Department- Development of ATL, BTL and WEB communication campaigns and material