Responsible for all non-editorial aspects of the company. Launch expected Jan 2025

Partnered with the founder to set up a flexible and growth-oriented organization. ✦ Established and implemented foundational HR and Retail operations guidelines. ✦ Negotiated terms and onboarded accounting firm to formalize financial procedures.✦ Created planning and cost analysis templates for micro-events, including dinners, workshops, and artist residencies.

Restructured NA eCommerce from a customer service team to a 360-business, covering performance marketing and analytics, visual merchandising and buying, customer service, and CRM. Split focus between change management and the creation of client outreach program. ✦ Full P&L responsibility for North America – Drove digital sales forecasting and analysis as well as budget allocation. Doubled team size, adding three new roles.✦ Revamped eCommerce guest experience – Executed the first of its kind model in Loro Piana, adopted in EMEA. Split roles between outreach and customer service; restructured back-office operations and logistics liaison roles. Project yielded 15% additional revenue growth in the first six months.✦ Integrated Digital function in NA Region – Opened communication channels with marketing, CRM, retail, and logistics, resulting in better calendar alignment, marketing investments, stock sharing, and data collection.

Change management consultancy specializing in advisory services across four key strategic service areas: Change Management, Due Diligence, Organizational Structuring, and Global Market Perspective.✦ Partnered with global consulting firm as an expert advisor in the personal luxury industry. Areas covered included – product mix, merchandising, product content creation, digital marketing, and organizational structures.

Drove expansion of gucci.com to new eCommerce markets. Launched Middle East, New Zealand, and Hong Kong. Split focus between new markets playbook creation and in-region implementation. Handed off fully operational, growing businesses to local teams. In parallel, continued to deliver global ad hoc projects, optimizing resource allocation across continents. ✦ Launched Gucci Hong Kong and served as eCommerce Interim Director. Ran project from discovery to implementation of website, as well as local logistics and operations infrastructure. ✦ Led vendor selection, contract negotiation, on the ground hiring and training of Gucci team, as well as logistics vendor personnel.✦ Expanded performance marketing programs beyond search, and Google shopping with editorials, affiliates, and social media. ✦ Launched Omni Channel programs including iPad in Store and Book an Appointment.✦ Managed regional vendors to launch eCommerce in the Middle East. Delivered a customer centric experience via Arabic site, including ad hoc content and customer service.✦ Set global standards, best practices, and playbooks for new market expansion and in-market implementation. Worked in parallel on due diligence for new regions while participating in key strategic projects: global call centers strategic roadmap, and OMS re-platforming. Led development of the online eCommerce employee store.

Grew eCommerce top line from 0 to 16% of Gucci Australia’s revenue, within 5 years of site launch. Created 3-year strategy plan and eCommerce team organizational structure. Fostered adoption of digital culture within region.✦ Full P&L responsibility for AU eCommerce business unit. Owned site content, performance marketing, and customer service.✦ Created a 3-year strategic roadmap and drove implementation of digital and eCommerce growth initiatives.✦ Played key role in Google Analytics and site search implementation for 2015 new global Gucci.com site.✦ Grew team from 2 to 15+ headcount, restructuring organization to adapt to rapid sales growth.✦ Partnered with merchandising to expand product offering online with depth of inventory and category breadth, aligning deliveries and new collection launches with Australia’s seasonality.✦ Created clienteling program to improve customer service, loyalty, and grow most promising customers.

Lead strategy projects aimed at bringing innovation and best practices to global and regional e-commerce teams. ✦ Key leader in organizational shift to data-driven decision making. Initiated and led comprehensive Web Analytics initiative, leading to Gucci becoming the first retail beta partner for Google Analytics Premium. ✦ Created the Customer Insight and Analytics function by setting in place rigorous analytics training and processes across all functions.✦ Product content and taxonomy. Steered global project to review global and regional taxonomy, using SEM best practices. Led team of 5 to create interactive shoppable videos and convert all catalogs to digital from print.

Led 7-member eCommerce team, driving end-to-end eCommerce site operations with $55M annual sales, including site marketing/promotions, analytics, usability testing, and new initiatives in collaboration with merchandising, marketing, creative, IT, and third-party vendors. Progressed to expanded leadership capacity throughout tenure with initial role as Merchandise Planner, transitioning to Manager, eCommerce Operations, and later to Senior Manager, eCommerce Website Production and Analytics.

Delivered projects between $8M and $20M in CapEx, delivering annual savings up to $4M and NPV up to $30M. Managed communications across all project functions – i.e., finance, procurement, logistics, branding, and marketing