Product Manager/Editor - Digital Publishing And Add-Ons
Milan, Italy
• Corriere Della Sera, managing 20 add-on series per year on literature, art, music, film and dedicated to kids.• Responsible of a wide offer for mass-market, diversified by support, genre, and target audience. In charge of strategic marketing and product development, including budget management, market analysis, target definition, rights trade, content ideation and editing, digital and traditional marketing and media planning, communication campaign, supervision of production, logistics and e-commerce, business performance management, reporting.• Leading the new division of digital editions, addressing strategically market e-books, apps, tablets, mobile and e-learning. • Management of the first native digital series of ebooks in Italy: I Corsivi, and of the digital collections Ebook27 and LaLettura ebooks. • Launch of Academy, innovative platform of "social e-learning".INNOVATION SEED GRADUATE PROGRAM TRAINEE (2012)Rotation in three positions within Corriere della Sera and La Gazzetta dello Sport as part of an annual, multi-functional and intensive training program. Selected from 4.000 applicants. Focus on projects and digital marketing, market analysis and development of new businesses, encouraging innovation in the publishing sector.