Francesca Morrell Email & Phone Number

United Kingdom

- Shooting high-quality e-commerce and lifestyle photography at volume with a tight turnaround.- Conducting the logistics of shooting, and post production from start to finish of the in-house lifestyle photography and e-commerce photography. This includes, but not limited to, planning each shoot down to time frames, sourcing locations, styling outfits, art direction and model direction.- Tailoring shoots to each brand, and their ethos and marketing campaigns to include story telling within to make the imagery relatable, creating enticing marketing material. I introduced in house lifestyle photoshoots, and with breaking them down to smaller shoots to tailor brands to the environment, creating more diverse content throughout the year, benefiting our marketing channels and outlets both in store and online.- Keeping brand consistent and up to date with current style and marketing trends. - Editing post production with colour correction and attention to detail using the Adobe Suite, keeping in line with Anns Cottage branding guidelines.- Highly organized with labelling, organizing and filing imagery correctly from brands, item codes, genders, age range, marketing campaigns, store POS, website and social aspects. - Cross checking and analyzing stock data in Excel spreadsheets to keep tracking of stock locations, deliveries, sizes, conversion rates and financial mark ups which helps us understand our demographics as well as knowing what to style for marketing purposes.- Multi-tasking with on-going projects and knowing when to prioritize tasks to meet deadlines.- Working closely with the in-house marketing and buying teams, ensuring the imagery meets the needs for all marketing and advertising channels in-store, across web and socials, and are ready to go for when the stock lands.-Casting models accordingly for brands.- I Introduced models in-house to photograph e-commerce, instead of shooting on ghost mannequins and upgraded the in-house studio equipment.

- Creating sophisticated copy, paired with engaging visual content to create weekly e-marketing campaigns and tailored portfolios for prospective clients. - Creating booklets and invites for print, web and socials of upcoming exhibitions, sent out to high-end clients and art collector’s worldwide. - Updating the website with new work and contribution towards Instagram- Delivering high-end customer service, proficient over email, phone and face-to-face interactions. - Keeping clients up to date throughout initial interactions through to framing and organisations of delivery.- Photographing artworks, gallery spaces and events for web, print and social media- High sales targets exceeded monthly, good at negotiation.- Full extent of knowledge behind each artwork from important dates, price changes, margins, important history in each piece, the artists reasoning for creating the work, medium created and the current price point- Logistics – Updating spread sheets keeping track of stock amongst 4 galleries, 2 warehouses and 3 framers, including edition numbers, framing options and ever changing, fast pace price updates and auction results from the art world with ensuring we are inline with competitors.- Artists - Damien Hirst, Tracey Emin, Banksy to name a few.Programs used – Adobe Suite including Photoshop, InDesign, Lightroom, Mailchimp, Vend, and Microsoft Package including Excell, Word and Powerpoint. Cannon camera and lenses, Elinchrom BRX 500 Flash kit.

Croatia

- Keeping inline and up to date with current marketing style and trends, shooting for Neilson’s holidays brochures, website and social media- High speed sports, action and portrait photography keeping it inline with marketing standards with Nelson’s Holidays and CE Photo- Portrait photography with model direction and strategies. Keeping to tight deadlines and ensuring a fast turn around. Keeping high moral on shoots, and making the families feel at ease and comfortable in front of the camera. Being as personable and engaging, taking notes of their needs and desires to produce the best outcome, creating a memorable and positive experience.- Clear direction and time scales met on a daily basis. Confident with the more reserved clients. Planning clear working strategies and rotas for the team.- Proficient in delivering pitches customer presentations held at weekly welcome meetings, and on a one to one client basis.- Working to tight deadlines for fast turn around- High sales targets exceeded on a weekly basis

- Artistic approach with an eye for detail. Passion to combine this with looking at demographics, making the right decision to marry up John Lewis vision with the clientele to each store.- Sales consultant progressed to visual merchandiser bringing fresh ideas and concepts to the team.- Taking on additional training outside my remit to be more flexible and adaptable throughout my working environment.- High sales targets and customer service exceeded on a daily basis, whilst also dealing with and resolving customer complaints.Using back office systems to identify and locate items throughout store and nation wide.

Bachelor’S Degree, Ba Photography, 2:1

Activities and Societies: Kayaking Society, Surf Society, Ski Society

Ual Foundation Degree - Art And Design, Distinction

A-Levels, Fine Art - B, Graphics Design - B, Photography - B, Drama - B