Francesca Natalini Email and Phone Number

- Mapping policy environment - threats and opportunities impacting the Company therapeutic areas - Defining the appropriate scope of influence and mapping institutional bodies and actors - Design engagement strategy with Trade Associations- Monitoring and reporting on health policy development- Building and maintaining a network of institutional, decision makers, Patient Association Groups to engage on topics relevant to the Company - Leading national Public Affairs activities

- Responsible for Market Access strategies and activities within Central Italy Regions (Lazio, Abruzzo, Molise and Sardegna) for CNS related drugs and therapies.- Managing institutional affairs and relations (Government, Parliament and healthcare agencies) - Analyzing local access issues and opportunities, anticipating changes in the local healthcare and tender landscape - Adapting Economic Models (BIA, HTA) according to the stakeholders’ perspective - Responsible for establishing partnership at the regional level with hospital pharmacists, Medical and Hospital Managers and with payers and decision-makers- Responsible for increasing product awareness with local access stakeholders- Coordinating the cross functional projects team with Sales, Medical and other strategic partnership Departments.

• Strategic guidance on market access and reimbursement in Italy for Pharma & Medical Devices• Market access and reimbursement activities in other European countries •. Value dossier, HTA Reports and Health economics studies (Cost-effectiveness, Budget Impact Analysis)•. Meta-analysis and systematic reviews• Management of key stakeholders at national and international level

- Managing product launches, internal Trainings and follow-up activities- Digital marketing related activities (websites content, e-detailing, survey, mass mailing (DEM), monitoring of KPI and ROI- Project planning management- Congress booth activities planning and coordination- Managing relationships with key customers and suppliers- Analysis/Monitoring of business and sales related activities through RMF tool

- President Office Coordinator:Support the President and GM in the organization of internal and external activities, including management of internal and external Stakeholders and the EMEA Senior Management Team membersCoordination of President’s relations with the main pharmaceutical and medical devices’ Associations and both internal and external Stakeholders in strict cooperation with GAPP&COMMCoordination of the Italian Crisis Team in case of crisis management- D&I Project Leader:Responsible - from November 2009 - of the implementation of Diversity and Inclusion initiatives within the company at Country level, in line with HR Department and Global Corporate guidelines, with particular focus on:- Identification of initiatives aimed to remove barriers / obstacles to Inclusion and to facilitate work life balance and flexible work arrangements within the Company- Development and drafting annual Action Plan with periodic measurement results- Direct Management of a dedicated Task Force to the project (Communication Manager, Sr. HR Managers, Event Manager, General Services Supervisor, Purchasing Director, etc.)- Planning and execution of internal and external communications and Company awareness campaigns- Organization of internal events for employees and coordination of external press releases on D&I related initiatives - Company Branding within D&IWinner of 1st D&I President EMEA Award in 2012

- Management of Conventions, Congresses, Task Forces and Advisory Boards for the main Business Units based in Geneva according to the Merck Serono Marketing Best Practices and IFPMA Code;- Liaised with ICM Department in Darmstadt- Events communications with the main internal and external stakeholders, in line with the Corporate Identity