Vicine (vee-chee-nae) is a branding and digital design agency run by three Italian women - longtime friends. We partner with our clients to unearth what makes them unique and deliver their vision through unparalleled branding and innovative product solutions.

My role encompasses digital design and UX, branding, print and editorial design, and allows me to deal directly with clients on many projects. My tasks include mentoring juniors and interns, promoting team-learning and being in charge of the team when the Head of Design is absent. Overall my role is quite diverse.

During my 4 years as a freelancer I have been working for clients ranging from retail to fashion, from startups to food. This allowed me to develop a keen understanding of the process and to learn how to deal with people. I have also collaborated with Novero Seriprint, a large scale printing firm that helped me developing my understanding of printing processes. Together we have worked on the design of large scale prints for client as Coop and Auchan among others.

"Mag Is In surveys the multiple identities of independent magazines today, to communicate the importance that the steady contribution given by the culture of the independents gives to the contemporary society. Mag Is In wants to make this sub-culture visible and spread the awareness, both about its contents and about its visual aspect. Because is it better to discover it now, before it becomes history."Mag Is In started as a BA project and soon became more relevant than a thesis. Thanks to the support of Plug Creativity and of many sponsors, the project became an exhibition, a workshop and an international conference.