Francesca Parisi

Francesca Parisi Email and Phone Number

Founder and Creative Director @ Parisy
Vicenza, Veneto, IT
Francesca Parisi's Location
Greater Vicenza Metropolitan Area, Italy
Francesca Parisi's Contact Details

Francesca Parisi personal email

n/a
About Francesca Parisi

I am a proactive and result-oriented person with more than 10-years experience in Marketing, Sales, and Trade Marketing departments of leading FMCG companies. I am strong at creating value through the development of tailor-made strategies and analysis of complex data. Team-working, attention to details and curiosity are my best soft skills.

Francesca Parisi's Current Company Details
Parisy

Parisy

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Founder and Creative Director
Vicenza, Veneto, IT
Website:
parisy.it
Francesca Parisi Work Experience Details
  • Parisy
    Founder And Creative Director
    Parisy
    Vicenza, Veneto, It
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  • Parisy
    Founder&Creative Director
    Parisy 2022 - Present
    Veneto, Italia
    As the founder and creative director of a women’s luxury footwear brand, I combined my passion for design with entrepreneurial skills. I developed essential skills such as creative leadership, strategic management, negotiation and the ability to transform innovative ideas into tangible products. I led the entire product development process, from concept to market launch, ensuring both innovation and quality for materials and production.
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  • Affinity Petcare
    Global Brand Manager Natural Trainer
    Affinity Petcare Oct 2019 - Apr 2022
    Milano, Lombardia, Italia
    Mission: define global brand strategy in focus markets (Italy leader) - Development and launch of NPD's for all counties;- Media Strategy definition and development (Traditional advertising, Digital adverising & Social communication, BTL events & sponsorships, charity & PR programs, in store events);- Monitoring, evaluation and directing in-market performance;- Coordination with Trade Marketing team in order to develop ad hoc activities by customer.
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  • Rb
    Brand Trade Marketing
    Rb Apr 2017 - Oct 2019
    Milano, Italia
    - Brand plan and channel deployment;- 4P and channel KPI (Share of Shelf, Share of Display, Share of Promo) tracking;- Definition of commercial strategy on channel/customer;- Ad hoc promotional and co-marketing activity on channel/customer;- Reco Assortment by customer/brand;- Category Management projects by customer (fixturization and shelf revision);- Identification of opportunities by customer developing tailor made business proposition (co-marketing, contest with prizes, discount coupons);- Channel and Customers analysis (sell-out and sell-in);- Coordination with marketing team in order to develop ad hoc activities and NPD's.
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  • Sc Johnson
    Sales Account Manager
    Sc Johnson Apr 2016 - Mar 2017
    Milano, Italia
    - Sell-In: management and development of Inprof, Citre and Interdis customers, by creating promotional plan and negotiating NPD's assortment, sales orders, execution of the contract, local budget management.- Sell-out: management of 20 hypermarkets (Carrefour, Iper, Auchan, Coop); share of shelf and share of display monitoring, double exposures negotiation, recovery distribution.
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  • Sc Johnson
    Junior Brand Manager
    Sc Johnson Dec 2014 - Mar 2016
    Milano, Italia
    Customer Marketing - Home Fragrance Team - Glade, Oust- NPD's launch (Packaging Adaptation, Pricing Definition, Distribution Target);- Ideation and execution of long term project (in store & out store) to increase brand awareness according to Global objectives (Maison Glade); - Channel/customers specific business propositions (assortments and tailor made activities); - Sell-out analysis and monthly reports monitoring Glade and Oust performance; - Evaluation and implementation of marketing promotions activities (discount coupons, contest) and co-marketing activities; - Budget promotion management; - Coordination of creative, digital and PR agencies for the best execution of ongoing projects;- Implementation of Category Management projects on Top clients (Carrefour, Finiper, Ipercoop, Acqua & Sapone);- Media monitoring;- Product Artwork Superuser for Southern Europe cluster;- Consumer Research and Shopper Insights;- Liaise with the European headquarter on a daily basis.
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  • Colgate-Palmolive
    Assistant Brand Manager
    Colgate-Palmolive Apr 2014 - Dec 2014
    Roma, Italia
    - Sell-out analysis and monthly reports; - Development of POP materials;- Monitoring of on going projects;- Coordination of digital, creative and PR agencies; - Collaboration with trade marketing team in day-by-day activities; - Supporting customer marketing team with NPDs launches, promotional plans, business presentation.
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  • The Freak - Casa Editrice E Web Magazine
    Freelance Writer
    The Freak - Casa Editrice E Web Magazine 2012 - 2013
    Roma, Italia
    The Freak – Webzine, online platform, created by Luiss students and I-Lab. Mission: young writers and artists scouting.Project member and Freelance writer in movies&theater section.
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Francesca Parisi Skills

Sell Out Analysis Leadership Powerpoint Social Media Sap Business Plan Pubbliche Relazioni Gestione Marketing Ricerche Di Mercato Public Speaking Lingua Inglese Analisi Competitiva Lotus Notes Conoscenza Del Cliente Business Analysis English Strategic Planning Gdo Outlook Vendite Microsoft Office Consulenza Manageriale Fmcg Strategia D'impresa Analisi Di Mercato Marketing Communication Microsoft Word Marketing Microsoft Excel Trade Marketing Social Networking Marketing Digitale Pianificazione Strategica Customer Service Largo Consumo Social Media Marketing Budgets Business Strategy Management Project Management Public Relations Assistenza Clienti Analisi Strategia Nielsen Brand Management Strategia Di Marketing Marketing Strategy Lancio Del Prodotto Gestione Team

Francesca Parisi Education Details

Frequently Asked Questions about Francesca Parisi

What company does Francesca Parisi work for?

Francesca Parisi works for Parisy

What is Francesca Parisi's role at the current company?

Francesca Parisi's current role is Founder and Creative Director.

What is Francesca Parisi's email address?

Francesca Parisi's email address is fr****@****nds.com

What schools did Francesca Parisi attend?

Francesca Parisi attended Luiss Guido Carli University, Accademia Del Lusso, Baruch College, City University Of New York (Cuny), Università Degli Studi Di Salerno.

What are some of Francesca Parisi's interests?

Francesca Parisi has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Fashion, Environment, Education, Art, Photography, Movies, Human Rights.

What skills is Francesca Parisi known for?

Francesca Parisi has skills like Sell Out Analysis, Leadership, Powerpoint, Social Media, Sap, Business Plan, Pubbliche Relazioni, Gestione Marketing, Ricerche Di Mercato, Public Speaking, Lingua Inglese, Analisi Competitiva.

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