Francesca Pasini Email & Phone Number

Paris, Fr

Khaite, thom browne, paco rabanne, gia borghini, jacquemus, FRAME

Région De Paris, France

Business development EMEA of Khaite, Sies Marjan, Thom Browne NY, In The Mood for Love, Gia for Pernille Tesbaiek, Giannico, Kate & Cate. Vip CRM development for Vestiaire Collective

Région De Paris, France

BRAND PARTNERSHIPS− Commercial Director Europe for Helmut Lang Men’s and Women’s − Business provider and development EMEA for Thom Browne − Commercial Director, business strategy EMEA for Veronica Beard − Commercial Director, business strategy EMEA for LAC and Giannico− Business and strategy development EMEA for ITMFL, Sies Marjan, Le Kasha, Vestiaire Collective and Khaite − Project consulting client experience Chanel Beauté)MAIN FOCUS− Distribution strategy and development across all channels (retail, department stores, multibrands, franchises, ecomm)− Team recruitment, management and training to drive performance (office and stores)− CRM program implementation, development and improvement – Focus : datacapture, traffic conversion, new client recruitment and loyalty development− Digital strategy establishment and development – Influencers contact and endorsement, make positive brand associations− Competitor’s benchmark and merchandising advice for product development – Link with CRM and clients expectations.

Région De Paris, France

RETAIL− Recruiting, training and managing 30 corners in EMEA, 1 retail Concession, 1 flagship in London (30 persons)− Implementing a retail follow up cross channel for the main corners/shops, monitoring and challenging KPIs, sell through and daily sales− Implementing a CRM program :o recruiting +10% new customers each month,o driving +35% repeat customer from 2013 to 2016,o converting 15% of the monthly traffic in datacapture− Developing the client experience by :o recruiting a large panel of sellers profiles (origins, background, experience),o bi-monthly training the teams on products and selling techniques,o pushing sales through key digital platform (Wechat, Whatsapp, Imessage 4, Weibo),o weekly touch base with the team on press review, celebrity content and competitors benchmark− Opening the 1st retail store in Europe by :o Recruiting the sales team (8 persons) and 1 stockisto Buying the collection and following the performance (bases on the same reporting system as the department stores)o Enhancing the CRM program, developing partnerships with hotels, agent and celebritieso Implementing the client experience programWHOLESALE & MARKETING− Team management: 2 sales managers, 5 account executives, 3 sales assistants, 1 retail coordinator, 1 marketing/business analyst− Establishing the European head office in Paris including recruitment and direction of wholesale, retail and marketing teams− Developing the market generating outstanding results (EU grew to present 45% of worldwide TO)− Managing an operational marketing team identifying product opportunities and communicating market trends to Design− Creating and supervising an efficient and thorough customer service system which served the entirety of Europe, ME, Africa, Russia, India

•Managing wholesale accounts, DS corners, Franchise shops and Retail concessions. •Managing an executive and a sales specialist team in France, UK and Italy. Supervising a sales showroom team during seasonal markets•Traveling in the whole area assuring the correct distribution and good brand representation. Providing exhaustive trainings to all sales teams. Working closely with VM team creating new windows, pop up shops and organizing events•Securing new selected clients per season•Participating actively in the process of handbags creation: meeting weekly with marketing team, monthly with designer and Director of Collection. Pricing the collection•Providing reports analysis and bench marketing on the collection results•Creating and managing an efficient customer service and SRO department •Supervising the clearing out of old stock•Working closely with Press Office especially on the image of the brand in Europe

2002, Italian Literature And History Of Art

Ma, Contemporary Art