Francesca P. Email & Phone Number

Stockholm, Stockholm County, Sweden

Product Marketing Manager for 'Crusader Kings III' (PC and consoles) and 'Millennia' - the latter, since April 2024. My objective is to create engaging marketing campaigns for our games/expansions. Coordinating the marketing teams, we strive to provide the best player experience while sharing the studios point of view on game development. Key activities include: - Planning, creating and leading marketing campaigns for my assigned games both on PC and consoles.- Leading and coordinating the marketing disciplines, providing KPIs, guidelines and feedback. My goal? Support a strong team that will always go the extra mile! - Forecasting marketing investment and resources.- Providing player insight and feedback to both Studios and Business (Publishing) to improve releases and sentiment.- Being the spokeperson for the Crusader Kings and Millennia franchise for marketing activities - both internally and with external partners. - Building bridges between Paradox Publishing and the studios: better relationships mean better games.

Stoccolma, Svezia

PR Manager for all the Management games at Paradox Interactive (incl. Cities: Skylines, Cities: Skylines II, Surviving the Aftermath, Surviving Mars, Prison Architect, Life by You).- Setting the PR strategy for each campaign (both on live titles and unannounced ones)- Setting PR KPIs and goals, SWOT analysis and solutions to potential challenges- Advisor for PR matters/issues, wording, statement drafts, active and reactive messaging- Codes requests and dispatch, preview and review campaigns setup- Coordinating the international PR network of agencies

- Coordinating the Marketing team: Brand managers, PR, Social Media Manager, and Production Art to optimize flows and reduce the impact of bottleneck situations- Managing the department’s marketing and communication budget- Creating activity reports for development partners and communicate with them by building a stable, trustworthy relationship- Managing a calendar of activities and tasks and coordinating the flow of information and materials- Coordinating a wide range of commercial activities by setting up solid relationships with 3rd party reseller- Creating and managing internal communication tools to make the organization aware of the marketing department’s activities- Checking and controlling the promotional output against marketing plans

Greater Milan Metropolitan Area

- Overseeing effective corporate communication strategies for the holding and its companies - Developing, enhancing and promoting the Group’s identity, values and core business- Ghost-writing CEO and GM’s communications- Managing the relationship with journalists and media while planning both the internal and external communication plan. - Coordinating the press office - Engaging 140 employees through internal NL with videos and activities - Organizing the Group's events, from contents creation to relationship with suppliers- Coordinating with Investor Relator, Nominated Adviser, Lawyers and CFO regarding corporate communication and relationship with AIM Stock Exchange

Greater Milan Metropolitan Area

- Writing press releases and liaising with journalists- Drafting contents for websites and social media pages (LinkedIn, Facebook, Instagram)- Writing, planning and coordinating internal communications - Cooperating with the Investor relator to ensure a correct and precise flow of information and data with the Stock Exchange- Editor in chief of Focus ON, the company magazine about communication

Greater Milan Metropolitan Area

- Supporting the Sales Director, ensuring punctual deliveries and creating strong relationship with both clients and top management in HQ- Forecast planning and monitoring - Turnover and sales analysis- Price lists and promotions management

Greater Milan Metropolitan Area

- Managing orders and invoicing- Liaising with the National Key Account manager - Managing special requests such as unforeseen deliveries, price list changes and software reworking

Bachelor'S Degree, Bachelor Of Communication, Media And Advertising

High School Diploma, Foreign Languages And Literatures