Growth Marketing Specialist
CurrentMy main goal is to contribute to the strategic development and optimization of the commercial performance of Banca Sella's products/services, constantly improving business performance in terms of acquisition of new customers / new leads, cross-selling and optimization of the conversion rate.I work in interdisciplinary teams in contact with Business Owners, Marketing Specialists, Service & UX / UI designers, etc. Day by day I deal with activities of:* Design and implementation of the Marketing Plan, acquisition, and customer campaigns* Conception, creation, and launch of advertising campaigns* Drafting of communication material to support the campaigns* Performance and KPIs analysis, insights sharing, and acquisition funnel optimization