Francesca Rigby Email & Phone Number

Coventry, Gb

Coventry, England, Gb

Birmingham, England, Gb

- Proactively identify and develop analytics programs, based on a thorough understanding of the Group’s business requirements.- Leverage a variety of different internal and external data sources to conduct analyses, identify trends and guide strategic recommendations.- Utilise and optimise segmentation in research and analysis to understand different audiences, and develop new propositions with event organisers.- Continually review each area of the Groups’ CRM activity (including data acquisition) and use analysis to identify which areas are performing well/poorly.- Develop the marketing database ensuring that it reflects the evolving needs of the business and marketplace and integrate new sources of data where required.- Manage database change requests with CACI ensuring the marketing database is kept up to date and current.- Develop and deliver data capture plans to grow the marketing database in line with business objectives whilst maintaining quality and performance of data and campaigns. Ensure results are fully evaluated and used to inform future activity.- Develop and manage automated regular and ad hoc reporting processes, extracting and interpreting data from our internal systems to drive actionable insights to help define business objectives and support those objectives.- Design effective and impactful reports and visualizations that show business performance, audience profiles, campaign results, mapping and other any ad-hoc analytics requirements- Present and explain analysis, insights and recommendations to key stakeholders on the data collected in a straightforward and non-technical manner to ensure complete understanding.- Assist with the implementation and delivery of customer and employee feedback programmes.- Assist with the implementation of bespoke in-house consumer research and work with external research companies to understand usage, attitudes, and opinions on new concepts .- Line management of the Insight Analyst

Birmingham, England, Gb

Use analytics and market research to help inform business strategy and marketing campaign activity. This includes:• Profiling audiences and using segmentation techniques to identify key customer groups for each business unit• Analysing the effectiveness of different pricing and promotional techniques• Mapping data using CACI Insite• Producing and analysing customer feedback surveys using Askia and Survey Monkey• Using software including Faststats Discoverer, Faststats Peoplestage, Communicator, CACI Insite, Askia, Codeit

London, Gb

- Processed multiple payrolls using ResourceLink- Responded to queries with excellent customer service skills- Processed confidential information accurately - Handled ad-hoc requests- Produced monthly reports and costing files for audit purposes

- Produced and monitored offer letters and contracts- Responded to incoming staff training requests and posted job adverts online- Recorded and monitored absences- Produced monthly statistics and reports using Portico system

Worldwide, Oo

- Provided project support in the form of internet research and other administrative duties- Assisted in the analysis of financial documents, proof-reading and data entry

Coventry, Gb

- Responded to any queries regarding enrolment via email and telephone - Effectively interacted with multiple other departments to resolve student enrolment issues- Used SITS computer program

Sheffield, South Yorkshire, Gb

- Procured market research data through face-to-face interviews - Accurately processed data to help create positive change within the students union

Master’S Degree, Biology

Data Science

High School