Francesca Sequeira Email & Phone Number

London, Gb

London, Gb

I am responsible for our show’s press relations and partnerships which I have cultivated in to strong relationships with key press partners, industry associations, resulting in increased press coverage and visitor numbers. I pride myself on the excellent impression and commitment I show our partners and the positive contriution these relationships have had on our speaker agenda, the Business Hub, Instagram Lives as well as ample press coverage on a tight budget. As a result of working closely with our partners, their platforms have become out 4th top contributor for registrations behind email, social media and our website.My eye of design has helped me when managing the design and editorial process of our printed Show Guides, direct mailers and flyers. I worked closely with our design team to ensure brand consistency across all printed and digital touch points. Also, my eye for detail and design has been essential when dressing the VIP lounges at our shows, giving them a luxurious, premium experience away from the show floor.I successfully developed and implemented the Business Hub at our Top Drawer shows, which provides a valuable resource and offers support to small business. Through my partnerships I have brought together groups of experts to be available at the Hub for 1:1 appointments with show visitors and exhibitors, giving them the chance to gain free personal business advice. I believe it is important to support small businesses on both sides of our shows and champion small creators and designers, which is a cause the Hub has been build on.Within my marketing responsibilities I have produced email and social media campaigns to promote our shows. For our Home & Gift show I created a successful social media campaign which grew our followers by 8% through the use of reels and engaging content. Furthermore, during our Top Drawer email campaign I produced emails which delivered an average of 70 registrations per email with a 94% open rate.

London, Gb

I play a vital part in successfully executing our team’s Marketing campaigns across email, social media platforms and trade press publications. I am predominantly responsible for devising the press strategy for our 4 trade shows with our press partners to ensure the best coverage across print and digital while staying within our budget. With our numerous press partners I produce editorial pieces, print and digital adverts (banners and full and half page adverts) and distribute our press releases through them as well. I keep in regular contact with our press partners and have successfully built mutually beneficial relationships with them, which has allowed me to work with many publications on a contra agreement basis and produce onsite features with some partners at our shows. Alongside my press activities, I have also produced our recent social media campaign for our Home & Gift show, over seen the editorial process of the show’s Show Guide (design, copywriting, editing process and keeping to print deadlines) and produced email marketing campaigns.

London, Gb

I was able to fine tune my Copywriting skills by writing copy for our email campaigns (visitor and exhibitor promotions), press editorial pieces for our trade press partners, press releases for our shows and blog pieces for our show’s websites.

I teach private clients via Zoom outside of my full time job. Previously when I was looking to grow the business, I would market my classes through my website and social media platforms; Instagram, Tik Tok, Facebook and Twitter. I used to create eye catching content including a weekly '6 Minute Abs' challenge on Tik Tok which I share on Instagram as well along with posting class testimonials, workout ideas and class information across all platforms.

Dorking, Surrey, Gb

Advising businesses on how to ensure their business’ is operating safely in line with COVID regulations. Copywriting for the CovidLink pages on the Council's website which informed local businesses of the Covid regulations and Government guidance through out the pandemic. I advised the Communications team on COVID messaging for the Mole Valley District Council’s Twitter page aimed at targeting business owners. Conducted monitoring visits in response to complaints from the public regarding businesses COVID compliancy.

Dorking , Surrey, Gb

I worked part-time as a Receptionist whilst I built my Pilates business.

Reigate, Surrey, Gb

During my time at Jade I created 2 separate monthly newsletters for the agency's clients and their candidates. I effectively adjusted my tone for each in order to target the 2 different audiences and create content which appealed to their different needs and interests. These newsletters helped the agency gain more business from their clients and more job applications from their candidates. I also Increased our social media reach through regular and engaging posts on our Facebook and Twitter page. Along with writing all job adverts that were used across multiple job boards including REED, TotalJobs and Indeed.Outside of my Marketing responsibilities I also canvased for new business by calling local businesses and introducing the services our agency offered to the relevant HR department or hiring manager. Additionally I also resourced potential new candidates for both temporary and permanent positions through job board websites whilst filling temporary roles from our pool of temporary staff.

I was responsible for the stores Facebook page and created on brand posts featuring the products and promoted their healthy lifestyle message. I ran in store events where I would collaborate with local businesses, for example a local fitness studio ran a boxing class in store during one of our exclusive evening shopping events. Motivated the team to hit targets by running team incentives and encourage team to take part in brand-wide competitions.

Dorking, Surrey, Gb

During my time with the company I recruited candidates for Elf and Father Christmas roles in our 52 grottos up and down the country. I dealt with organising interviews, doing staff contracts, staff rosters and continuously recruiting through out the season.

Bicester, Gb

Ba (Hons), Dance And Performance

Certificate In Professional Marketing