Francesca Touma Email & Phone Number

Chicago, Illinois, United States

● Led and managed all marketing projects across the department, ensuring seamless execution and alignment with overall business goals.● Set up, monitored, and analyzed website performance using Google Analytics and Google Search Console, driving data-driven marketing strategies.● Approved and reviewed all content across digital channels, including websites, email campaigns, YouTube, social media, and any customer-facing communications.● Collaborated with cross-functional teams to maintain consistent brand messaging across all platforms.Developed and implemented strategies for cross-channel marketing to engage target audiences through social media, email marketing, video content, and SEO.● Optimized website content and user experience, using data insights to improve engagement and conversion rates.● Oversaw the production of marketing assets and ensured quality control, delivering high-impact content that aligned with brand standards.● Monitored and assessed the effectiveness of campaigns, providing key insights to adjust strategies for optimal performance.● Led SEO efforts to enhance organic search visibility and increase website traffic.

Chicago, Illinois, United States

● Assisted company with complete rebrand and building new BarCloud website● Content Writer - wrote all content on both websites including video scripts ● Digital Marketing - updated website, YouTube videos, social media & press releases● Social Media - created social media posts for the company on different platforms● Email Marketing - led new email marketing campign, designed and wrote all emails

Chicago, Illinois, United States

San Jose, California, United States

● Managed Customer Accounts in CRM ● Customer Service - called & emailed customers to schedule training● Helped set up interviews with the Company President and job applicants

Chicago, Illinois, United States

● Simplified complex marketing materials to improve clarity and accessibility, leading to better client understanding and engagement● Crafted and edited targeted communications, including value propositions, client testimonials, and case studies, to effectively convey Arrow Payments' unique offerings● Collaborated closely with cross-functional teams to align marketing strategies with Arrow Payments' core values of LOVE, teamwork, and a human-centered approach● Enhanced partner communications by refining messaging and ensuring alignment with brand voice, leading to stronger relationships and improved collaboration● Monitored and analyzed the performance of marketing campaigns, providing actionable insights that informed adjustments and improved overall strategy

Boston, Massachusetts, United States

● Identified business issues & developed research objectives with client decision makers● Responded to request for proposal leading to qualitative and quantitative data collection ● Utilized Qualtrics XM to create research designs & analyzed end users’ data● Successfully orchestrated and executed a major live event in Chicago, which played a pivotal role in demonstrating user demand and catalyzing our Boston-based company's expansion into the Chicago market.

California, United States

● Content Creator – created, curated, wrote, & posted all content for Metal Monday ● Marketing & Design - designed website, interviews, posters, & social media posts● Curator – Curated art, sought out, met with, and interviewed artists for featured stories

Chicago, Illinois, United States

(Experiential Learning Client Work)● Identified business issues & developed research objectives with client decision makers● Responded to request for proposal leading to qualitative and quantitative data collection ● Utilized Qualtrics XM to create research designs & analyzed end users’ data● Narrated insights & actions to address client’s business issues

Master Of Business Administration - Mba

With a concentration in Management

Bachelor Of Business Administration - Bba, Marketing

Marketing Major, Art Minor